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Atlantic City Today
By the People, for the People
Hard Rock Hotel & Casino Atlantic City Unveils $50M Renovation Plans
The resort will undergo major upgrades to guest rooms, suites, dining, and more by the end of 2026.
Published on Feb. 10, 2026
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Hard Rock Hotel & Casino Atlantic City has announced a $50 million capital improvement plan for 2026 as part of ongoing investments in its property. The plan includes renovating over 700 standard guest rooms, more than 60 suites and eight penthouses, as well as adding new dining options and upgrading arrival experiences.
Why it matters
The renovations at Hard Rock Atlantic City reflect the resort's commitment to continuously improving the guest experience and maintaining its position as a top entertainment destination in the region. The investments also demonstrate the company's confidence in the long-term viability of the Atlantic City market.
The details
The $50 million renovation plan includes upgrading the North Tower with renovations to over 700 standard guest rooms, more than 60 suites, and 8 penthouses. The resort will also add new dining options, including the opening of an East Indian restaurant called Sitar. Other enhancements include new carpets on the casino floor and second-floor corridor, as well as the addition of 16 electric vehicle chargers at the Rocktane Gas & Wash and exterior restoration work on the South Tower.
- The majority of the renovation projects are expected to be completed by the end of 2026.
- In 2023, the resort announced another $50 million in improvements with penthouse suite updates, a new high-limit slot parlor, private helicopter access, and upgraded beachfront amenities.
The players
Hard Rock Hotel & Casino Atlantic City
A resort and casino located in Atlantic City, New Jersey that has been in operation since 2018. The property is owned and operated by Hard Rock International.
George Goldhoff
The president of Hard Rock Hotel & Casino Atlantic City.
What they’re saying
“Our $50m capital improvement plan for 2026 reflects Hard Rock Atlantic City's unwavering commitment to reinvesting in our resort, our team members, and the Atlantic City community.”
— George Goldhoff, President, Hard Rock Hotel & Casino Atlantic City
What’s next
The resort plans to continue upgrading its entertainment offerings, with live acts scheduled across venues such as Hard Rock Live at Etess Arena, Sound Waves, and Vibe Stages. The entertainment lineup for 2026 will feature performers like Rod Stewart, James Taylor, and Charlie Puth.
The takeaway
Hard Rock Hotel & Casino Atlantic City's significant investments in renovations and upgrades demonstrate the resort's long-term commitment to providing an exceptional guest experience and maintaining its position as a premier entertainment destination in the region.
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