Manchester Entrepreneur Builds Companies to Support People in Emergencies

Aaron Mcwilliam's ventures like PropCall and Emergency Hero aim to provide affordable and compassionate assistance during home crises.

Mar. 11, 2026 at 11:18am

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Entrepreneur Aaron Mcwilliam is building service-driven companies like PropCall and Emergency Hero to help people navigate sudden home emergencies. Mcwilliam, who grew up on a council estate in Manchester, believes businesses should prioritize community care alongside commercial success. His ventures provide affordable emergency assistance and aim to reduce stress for individuals facing unexpected home repairs or crises.

Why it matters

Mcwilliam's companies reflect his belief that businesses have a responsibility to positively impact people's lives, especially during vulnerable moments. His experiences growing up in a low-income area shaped his perspective that small problems can quickly escalate when resources are limited, and he is working to design systems that provide clarity and support to those facing urgent home issues.

The details

Mcwilliam's companies, PropCall and Emergency Hero, were created to address the challenges he observed property managers and tenants facing with after-hours emergencies. PropCall provides out-of-hours call handling for property management businesses, while Emergency Hero offers a platform for quick and affordable emergency home assistance. Mcwilliam aims to expand Emergency Hero's services to include preventative home maintenance alongside urgent repairs, providing a monthly subscription model rather than large one-off expenses.

  • Mcwilliam launched PropCall to address the operational challenges property managers faced handling after-hours tenant emergencies.
  • Emergency Hero was created to provide affordable and compassionate assistance to individuals facing sudden home crises, after Mcwilliam's team at PropCall frequently responded to high-stress emergency situations.

The players

Aaron Mcwilliam

An entrepreneur who is building service-driven ventures like PropCall and Emergency Hero to support people in urgent home emergencies, drawing from his experiences growing up in a low-income area of Manchester.

PropCall

A company founded by Mcwilliam to provide professional out-of-hours call handling for property management businesses, easing the workload for property managers while ensuring tenants can quickly reach someone to coordinate solutions.

Emergency Hero

A platform created by Mcwilliam to provide quick and affordable emergency home assistance, aiming to reduce stress and offer clarity for individuals facing sudden home crises like boiler breakdowns or major leaks.

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What they’re saying

“Growing up where I did, you see very clearly how quickly a small problem can become a serious one when money is tight. That perspective stays with you.”

— Aaron Mcwilliam

“Our team understands that every call represents a real person going through a difficult moment. That awareness changes how you approach the work.”

— Aaron Mcwilliam

“Businesses have a responsibility that extends beyond revenue. They influence people's lives in meaningful ways, especially during vulnerable moments. Companies are built by people and serve people. If you remember that, growth becomes something positive—you're building something that genuinely helps.”

— Aaron Mcwilliam

What’s next

Mcwilliam plans to expand Emergency Hero's services to include preventative home maintenance alongside urgent repairs, offering a monthly subscription model to provide more affordable and accessible assistance to households.

The takeaway

Mcwilliam's purpose-driven approach to entrepreneurship, shaped by his experiences growing up in a low-income area, demonstrates how businesses can prioritize community care and positively impact people's lives, especially during vulnerable moments, while also achieving commercial success.