- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
Premier League Launches 'Premier League With Pride' Campaign
The new initiative replaces the league's previous partnership with Stonewall and Rainbow Laces.
Feb. 5, 2026 at 3:55am
Got story updates? Submit your updates here. ›
The Premier League is launching a new LGBTQ+ inclusion campaign called 'Premier League With Pride' that will run during matches from February 6-12. The campaign will feature LED advertising around stadiums, bespoke digital artwork, and education initiatives for academy players. It replaces the league's previous partnership with the charity Stonewall and the Rainbow Laces campaign.
Why it matters
The Premier League's new campaign aims to further promote equality and inclusion in football, as some players have previously refused to wear rainbow armbands or jackets supporting LGBTQ+ causes. The move comes as the league looks to evolve its approach to LGBTQ+ representation and support.
The details
The 'Premier League With Pride' campaign will include branded ball plinths, in-stadium graphics, and pins for managers and broadcasters. Clubs will also be required to deliver mandatory equality, diversity, and inclusion sessions for academy players. Stonewall, the charity that previously partnered with the league on Rainbow Laces, says it remains committed to working with Premier League clubs.
- The new campaign will run from February 6-12, 2026.
- The Premier League's previous partnership with Stonewall and Rainbow Laces began in 2014.
The players
Richard Masters
Premier League chief executive.
Stonewall
A charity that previously partnered with the Premier League on the Rainbow Laces campaign to promote LGBTQ+ inclusion in football.
Jon Holmes
A representative from the organization Football v Homophobia.
Sam Morsy
Former Ipswich Town captain who did not wear the rainbow armband last season.
Marc Guehi
Crystal Palace captain who wrote "I love Jesus" on his armband instead of wearing the rainbow one.
What’s next
The Premier League's new 'Premier League With Pride' campaign will run during matches from February 6-12, 2026.
The takeaway
The Premier League's shift away from the Rainbow Laces campaign and towards a new 'Premier League With Pride' initiative signals the league's desire to evolve its approach to LGBTQ+ representation and inclusion in football. While some players have previously refused to participate in LGBTQ+ campaigns, the new program aims to further embed inclusivity across all areas of the game.
