Authentica Group Founder DeAnna Busby-Rast Empowers Leaders and Communicators

Driven by vision and results, Busby-Rast's coaching and training programs help individuals and organizations achieve sustainable growth.

Apr. 9, 2026 at 11:39am

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A photorealistic studio still-life image featuring a polished, geometric glass paperweight or sculpture in shades of blue and green, representing the clarity and focus that Authentica Group's programs aim to instill.Authentica Group's coaching and training programs empower leaders and communicators to achieve strategic clarity and sustainable growth.Omaha Today

DeAnna Busby-Rast is the accomplished founder of Authentica Group, an Omaha-based coaching and consulting firm. With over 30 years of experience in financial services and call center operations, Busby-Rast now partners with clients to enhance leadership capabilities, engagement, and performance through her signature programs and events.

Why it matters

Busby-Rast's work comes at a critical time as organizations increasingly value strong leadership, emotional intelligence, and professional development amid workplace uncertainty and rapid change. Her approach to empowering confident leaders and strategic communicators aligns with growing demand for executive coaching and strategic guidance.

The details

After a successful corporate career, Busby-Rast launched Authentica LLC in 2023 to pursue her passion for coaching and professional development. Through Authentica, she partners with individuals and organizations to improve leadership, engagement, and team effectiveness. Busby-Rast is a Certified Coach through the ICF-accredited Symbiosis Coaching program and also mentors women through the PerservereNow organization.

  • Busby-Rast launched Authentica LLC in 2023.
  • Authentica hosts regular 'Connect & Inspire' events featuring keynotes, panels, and workshops.

The players

DeAnna Busby-Rast

The founder of Authentica Group, an Omaha-based coaching and consulting firm. Busby-Rast has over 30 years of experience in the financial services and call center industries and is a Certified Coach through the ICF-accredited Symbiosis Coaching program.

Authentica Group

A coaching and consulting firm founded by DeAnna Busby-Rast that partners with individuals and organizations to enhance leadership capabilities, engagement, and performance.

PerservereNow

An organization that Busby-Rast mentors women through, extending her dedication to professional growth and development beyond her own business.

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What’s next

Authentica Group will be hosting its next 'Connect & Inspire' event on May 15, 2026, featuring a panel discussion on navigating workplace uncertainty and burnout.

The takeaway

Busby-Rast's work at Authentica Group highlights the growing importance of leadership development, emotional intelligence, and professional coaching as organizations seek to empower their teams and drive sustainable growth amid rapid change.