Trader Joe's Packed with Valentine's Day Flower Shoppers

Crowds flock to popular grocery chain for affordable floral arrangements

Published on Feb. 15, 2026

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Trader Joe's parking lots in Omaha, Nebraska were packed on Valentine's Day as shoppers flocked to the popular grocery chain to purchase flowers and floral arrangements for the holiday. Customers reported long lines and heavy foot traffic, but the store maintained a wide selection of bouquets and arrangements throughout the busy shopping day.

Why it matters

Trader Joe's has become a go-to destination for affordable, quality flowers on Valentine's Day, drawing crowds of gift-buyers looking for the right floral arrangement at the right price. The heavy foot traffic highlights the continued popularity of the grocery chain and the importance of Valentine's Day sales to its business.

The details

Families, couples and gift-buyers crowded the Trader Joe's stores throughout Valentine's Day, drawn by the retailer's combination of quality flowers and affordable pricing. Shopper Rusheaa Daallo said this year's crowds were unlike anything she had experienced at the store, with the lines almost half the length of the shopping aisles. Despite the heavy foot traffic and long checkout lines, customers reported that Trader Joe's maintained a wide selection of bouquets and floral arrangements throughout the busy shopping day.

  • Trader Joe's parking lots were packed on Valentine's Day (February 14, 2026).

The players

Trader Joe's

A popular grocery chain known for its affordable, high-quality products including a wide selection of flowers and floral arrangements.

Rusheaa Daallo

A Trader Joe's shopper who reported the crowds on Valentine's Day were unlike anything she had experienced at the store in previous years.

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What they’re saying

“This is the busiest I have seen it in years. Last year, the flowers, it wasn't this packed, the lines are almost half of the shopping aisles.”

— Rusheaa Daallo, Trader Joe's shopper

The takeaway

Trader Joe's has solidified its position as a go-to destination for affordable, quality flowers on Valentine's Day, drawing large crowds of shoppers looking to find the perfect floral arrangement for the holiday. The heavy foot traffic and long lines highlight the continued popularity of the grocery chain and the importance of Valentine's Day sales to its business.