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Kearney Today
By the People, for the People
Street Media Partners with Victor Outdoor to Expand Nebraska Presence
The partnership will bring enhanced scale, premium inventory access, and simplified buying opportunities for brands and agencies across central and eastern Nebraska.
Mar. 17, 2026 at 7:03am
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Street Media Group, a leader in the out-of-home advertising industry, has announced a new strategic partnership with Victor Outdoor, a growing out-of-home advertising company serving central and eastern Nebraska. Through this collaboration, Street Media Group will align with Victor Outdoor's portfolio of 27 digital billboards and over 60 static faces, significantly expanding its footprint across key Nebraska markets such as Kearney, Grand Island, and the greater Omaha region.
Why it matters
This partnership reflects Street Media Group's continued commitment to expanding its premium digital inventory while building strong alliances with respected regional operators. The combined inventory will enhance regional dominance and allow advertisers to execute multi-market campaigns with seamless coordination, providing greater efficiency and impact for brands and agencies.
The details
The addition of Victor Outdoor's high-visibility assets across major commuter corridors, retail hubs, and regional highways will strengthen Street Media Group's ability to deliver flexible, time-sensitive messaging with high-frequency exposure, as well as sustained brand presence in key regional corridors. The partnership will create new opportunities for advertisers to reach audiences across urban and regional communities in Nebraska.
- The partnership was announced on March 16, 2026.
- Victor Outdoor's portfolio includes 27 digital billboards and over 60 static faces across central and eastern Nebraska.
The players
Street Media Group
An established leader in the out-of-home advertising industry, known for its strategically located inventory and commitment to impeccable service. The company specializes in providing top-of-mind awareness solutions through premium billboard locations and innovative digital advertising options.
Victor Outdoor
An out-of-home advertising company serving central and eastern Nebraska with a growing portfolio of digital and static billboards. With coverage spanning Kearney, Grand Island, and the Omaha DMA, Victor Outdoor provides high-visibility advertising solutions across key Nebraska markets.
Troy Hammond
The Chief Operating Officer with Street Media Group.
What they’re saying
“Victor Outdoor has built an impressive and rapidly growing network across Nebraska. Their strong presence in the Omaha DMA and surrounding central markets perfectly complements our strategic growth initiatives. Together, we're creating new opportunities for advertisers to reach audiences across urban and regional communities with greater efficiency and impact.”
— Troy Hammond, Chief Operating Officer
The takeaway
This partnership between Street Media Group and Victor Outdoor will provide advertisers with expanded access to high-visibility assets across central and eastern Nebraska, allowing them to reach diverse audiences with greater efficiency and impact. The combination of Street Media Group's expertise and Victor Outdoor's growing regional presence will strengthen the out-of-home advertising landscape in the state.
