Red River Valley Speedway Renamed to Fix It Forward Speedway

New naming rights deal secures future of local racetrack

Apr. 11, 2026 at 2:24am

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An abstract, blurred image of a high-speed race car, with streaks of bright red, orange, and yellow paint conveying a sense of motion and energy.A new sponsorship deal secures the future of a beloved local racetrack, ensuring the community can continue to gather and celebrate the thrill of motorsports.West Fargo Today

The Red River Valley Speedway in West Fargo, North Dakota has been renamed the Fix It Forward Speedway through a new sponsorship deal. The CEO of the Red River Valley Fair Association says the partnership with Fix It Forward Auto Care ensures racing will continue in the area, as rising costs and changes in motorsports have made the track's future uncertain.

Why it matters

Racetracks are an important part of the local community, providing entertainment and economic activity. This deal helps secure the future of the Red River Valley Speedway, which has been a fixture in West Fargo for decades.

The details

The new naming rights deal with Fix It Forward Auto Care was announced by Cody Cashman, the CEO of the Red River Valley Fair Association. Cashman said the partnership aligns with Fix It Forward's mission of investing in the local community, rather than just focusing on marketing. Fix It Forward owner Matthew Carlson echoed this sentiment, saying he could have spent the money on out-of-state marketing but instead chose to support the racetrack.

  • The Red River Valley Speedway has been renamed the Fix It Forward Speedway effective immediately.

The players

Cody Cashman

CEO of the Red River Valley Fair Association, which oversees the speedway.

Matthew Carlson

Owner of Fix It Forward Auto Care, the new title sponsor of the speedway.

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What they’re saying

“I could do things for marketing that doesn't invest in the community. I could be sending that money out of state or I could do something that does help the local community.”

— Matthew Carlson, Owner, Fix It Forward Auto Care

“This partnership is critical because of rising costs and the evolving landscape of motorsports.”

— Cody Cashman, CEO, Red River Valley Fair Association

What’s next

The new Fix It Forward Speedway will host its first race under the new name on Memorial Day weekend.

The takeaway

This sponsorship deal demonstrates how local businesses can partner with community institutions like racetracks to ensure they remain viable and continue to serve as gathering places and economic drivers for the region.