Bowman Gray Racing Increases Ticket Prices, Boosts Competitor Payouts

Ticket prices rise from $12 to $15 for 2026 season, but competitors will see 25% increase in race winnings.

Apr. 3, 2026 at 8:49pm

A fragmented, geometric painting depicting the dynamic motion and energy of a short track auto race, with overlapping planes of bright primary colors representing the speed and competition of the event.A cubist interpretation of the high-octane action and competitive spirit of short track racing at Bowman Gray Stadium.Winston-Salem Today

Bowman Gray Racing in Winston-Salem, North Carolina is raising ticket prices for the 2026 season, with individual tickets increasing from $12 to $15. However, the price hike will come with a 25% increase in race winnings across all divisions for competitors. The track is also introducing season ticket packages for the first time, allowing fans to attend all 18 race weekends for $230.

Why it matters

The price increase at Bowman Gray, a historic short track racing venue, reflects broader trends in the sport as tracks balance the needs of fans and competitors. While higher ticket prices may impact affordability for some fans, the boost in competitor payouts could help attract top talent and maintain the track's reputation for exciting racing.

The details

The last time Bowman Gray increased ticket prices was for the 2019 season, when they went from $10 to $12. The new $15 individual ticket price is in line with other short tracks in the region, such as Ace, Orange County and Southern National Speedway. In addition to the ticket hike, Bowman Gray is also introducing season ticket packages for the first time, allowing fans to attend all 18 race weekends for $230. Ticketing will be handled through the Ticket Hoss app, where season ticket holders can transfer tickets to friends if they can't attend a race.

  • The 2026 Bowman Gray Racing season will begin on Saturday, April 18th with the Hayes Jewelers 200 Modified Race.
  • Ticket prices were last increased in 2019, going from $10 to $12 per individual ticket.

The players

Bowman Gray Racing

A historic short track racing venue located in Winston-Salem, North Carolina that hosts 18 race weekends per season.

NASCAR

The sanctioning body that oversees Bowman Gray Racing and other short track events across the United States.

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What’s next

NASCAR says the 2026 Bowman Gray Racing season will kick off on Saturday, April 18th with the Hayes Jewelers 200 Modified Race.

The takeaway

The price increase at the historic Bowman Gray short track reflects the delicate balance tracks must strike between serving loyal fans and supporting competitive race teams. While higher ticket prices may price out some fans, the boost in competitor payouts could help Bowman Gray maintain its status as a premier weekly racing destination.