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Winston-Salem Today
By the People, for the People
T.N. Dickinson's Witch Hazel Sponsors Natalie Decker's NASCAR Return
The iconic brand partners with the driver for two races in 2026 season.
Published on Feb. 10, 2026
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T.N. Dickinson's Witch Hazel has been named the primary sponsor of NASCAR driver Natalie Decker for two events during the 2026 season. The partnership begins with the United Rentals 300 at Daytona International Speedway on February 14, 2026, followed by the Explore the Pocono Mountains 250 at Pocono Raceway on June 13, 2026. Decker will compete in the No. 35 Chevrolet Camaro for Joey Gase Motorsports, marking her return to Daytona as the only woman and the only mom in the field.
Why it matters
The partnership brings to life the #TNCoolMomsClub, a national storytelling and fan engagement initiative celebrating modern motherhood, confidence, and care. Decker became a mother a year ago and found T.N. Dickinson's Witch Hazel critical to her postpartum care and daily routines as a new mom, making this sponsorship especially meaningful.
The details
T.N. Dickinson's Witch Hazel will carry full primary branding on Decker's No. 35 Chevrolet Camaro for both events. The program will also include on-site fan activations at both Daytona and Pocono, where the brand will sample products, host giveaways, and conduct autograph signings with Decker throughout race weekend. Decker will promote the activations across her social media platforms.
- The partnership begins with the United Rentals 300 at Daytona International Speedway on Saturday, February 14, 2026.
- The Explore the Pocono Mountains 250 at Pocono Raceway will take place on June 13, 2026.
The players
T.N. Dickinson's Witch Hazel
The iconic witch hazel brand trusted by families for generations.
Natalie Decker
A NASCAR driver who will compete in the No. 35 Chevrolet Camaro for Joey Gase Motorsports, marking her return to Daytona as the only woman and the only mom in the field.
Joey Gase Motorsports
The team Natalie Decker will be competing for during the 2026 NASCAR season.
Bryan Jackowitz
The President of Dickinson Brands Inc., the parent company of T.N. Dickinson's Witch Hazel.
What they’re saying
“T.N. Dickinson's Witch Hazel has been cleansing, soothing, and treating American households for generations, and Natalie represents our brand values of strength, balance, and authenticity. Activating the #TNCoolMomsClub with Natalie at Daytona on Valentine's Day makes this partnership especially meaningful.”
— Bryan Jackowitz, President of Dickinson Brands Inc. (PRNewswire)
“This partnership reflects who I am at this stage of my life. Becoming a mom hasn't changed my drive to compete, and I love that T.N. Dickinson's Witch Hazel is meeting fans at the track through the #TNCoolMomsClub.”
— Natalie Decker (PRNewswire)
What’s next
An official car unveiling and media event was held at the Walmart Supercenter in Winston-Salem, NC earlier this month where Decker engaged with attendees and handed out T.N. Dickinson's Witch Hazel products for fans to try.
The takeaway
This partnership highlights the growing trend of brands embracing modern motherhood and celebrating the achievements of female athletes like Natalie Decker, who are balancing competitive careers with the joys and challenges of parenthood.
