Big Machine Label Group Rebrands as Blue Highway Records

Country star Jake Worthington also announces Intent to Tonk Tour

Published on Feb. 21, 2026

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Big Machine Label Group, home to artists like Thomas Rhett and Carly Pearce, has rebranded as Blue Highway Records. Meanwhile, country singer Jake Worthington is kicking off his Intent to Tonk Tour in April, with stops in cities across the U.S. through June.

Why it matters

The rebranding of one of country music's major label groups signals changes in the industry, while Worthington's tour announcement showcases the continued popularity of traditional country music among fans.

The details

Big Machine Label Group, founded by Scott Borchetta, will now be known as Blue Highway Records. The label will continue to represent artists like Thomas Rhett, Brett Young, and Carly Pearce. Borchetta is leaving to start a new venture. Separately, Jake Worthington is launching his Intent to Tonk Tour, which will take him to cities like Wilmington, Chicago, Nashville, and Boston before wrapping up in New York City in June. Worthington will also be opening for other major country acts like Luke Combs, Luke Bryan, and Riley Green.

  • The Intent to Tonk Tour kicks off on April 2 in Wilmington, North Carolina.
  • The tour will wrap up on June 19 in New York City.
  • The rebranding of Big Machine Label Group to Blue Highway Records is effective immediately.

The players

Jake Worthington

A country music singer who is launching his Intent to Tonk Tour in 2026.

Blue Highway Records

The new name for the former Big Machine Label Group, which continues to represent artists like Thomas Rhett and Carly Pearce.

Scott Borchetta

The founder of Big Machine Label Group, who is leaving to start a new venture.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

The rebranding of Big Machine Label Group to Blue Highway Records and Jake Worthington's upcoming tour highlight the continued evolution and popularity of country music, with established labels adapting to industry changes and rising artists connecting with fans through extensive touring.