Sturm, Ruger Stock Crosses 200-Day Average, Analysts Divided

Firearms manufacturer's shares rise, but Wall Street has mixed views on whether it's time to sell

Mar. 31, 2026 at 6:11am

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Shares of Sturm, Ruger & Company, Inc. (NYSE:RGR) crossed above their 200-day moving average on Monday, reaching as high as $41.68 per share. The stock closed the day at $40.0370, with trading volume of 165,781 shares. Wall Street analysts have provided a range of ratings on the stock, with some recommending a 'sell' and others a 'buy'.

Why it matters

Sturm, Ruger is one of the leading firearms manufacturers in the United States, with a reputation for precision engineering. The company's stock performance is closely watched as an indicator of broader trends in the gun industry, which has seen fluctuating demand in recent years.

The details

Several brokerages have weighed in on Sturm, Ruger's stock. Weiss Ratings reaffirmed a 'sell (d+)' rating on the shares, while Lake Street Capital increased its price target from $41 to $43 and maintained a 'buy' rating. Zacks Research, on the other hand, downgraded the stock from 'hold' to 'strong sell'. Overall, the analysts are divided, with one 'buy' rating, two 'sell' ratings, and an average target price of $43.

  • Sturm, Ruger's stock price crossed above its 200-day moving average on Monday, March 30, 2026.
  • The company reported its latest earnings on Monday, March 2, 2026.

The players

Sturm, Ruger & Company, Inc.

A leading American designer and manufacturer of firearms, headquartered in Newport, New Hampshire. The company has a vertically integrated production model and a broad product portfolio of small arms.

Weiss Ratings

A financial research and ratings firm that provides independent analysis on stocks, mutual funds, and other financial products.

Lake Street Capital

A financial services firm that provides investment banking, equity research, and other services to public and private companies.

Zacks Research

A leading provider of independent research and investment recommendations, covering a wide range of industries and sectors.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

Sturm, Ruger's stock performance remains a closely watched indicator of broader trends in the firearms industry, with analysts divided on the company's outlook. The stock's recent move above its 200-day average suggests potential upside, but the mixed ratings highlight the ongoing uncertainty and debate around the company's prospects.