Greene Concepts Secures Federal Trademark for Be Water Brand

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Greene Concepts Inc., the owner and operator of a 60,000-square-foot bottling facility in Marion, North Carolina and producer of the premium artesian spring water brand Be Water, has received federal trademark registration from the United States Patent and Trademark Office (USPTO) for the Be Water brand. This registration provides important legal protections and supports the company's long-term vision for national expansion and brand recognition.

Why it matters

Securing federal trademark registration is a significant milestone for Greene Concepts, as it reinforces the identity they have built for the Be Water brand and provides stronger legal protections as the company continues expanding retail and e-commerce distribution. This registration adds clarity, credibility, and long-term protection to the Be Water brand as Greene Concepts works to increase awareness and grow the business nationwide.

The details

Greene Concepts received U.S. Registration No. 8145597 for the Be Water trademark, completing a USPTO review process that began in April 2021. Federal trademark registration provides legal presumption of ownership, nationwide notice of rights, and stronger enforcement options in federal court. This strengthens brand protection for Greene Concepts as the company evaluates additional partnership channels to support its long-term vision for the Be Water brand.

• Greene Concepts began the trademark registration process in April 2021.
• The USPTO granted federal registration for the Be Water trademark in February 2026.

What they’re saying

What’s next

Greene Concepts plans to continue expanding retail and e-commerce distribution for the Be Water brand, as well as evaluate additional partnership channels to support the brand's long-term national growth.