Greene Concepts Expands Be Water Brand in Walmart Stores Across Southeast

Increased store footprint and order frequency reflect Walmart's confidence in the premium artesian spring water brand.

Published on Feb. 24, 2026

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Greene Concepts Inc., the producer of the Be Water brand, announced a major expansion of its distribution within Walmart stores throughout the Southeastern United States. The expanded store footprint and higher order cadence reflect Walmart's ongoing confidence in the brand and reinforce Greene Concepts' established position in major national retail channels.

Why it matters

This expansion solidifies Greene Concepts' distribution strength in a key regional market and supports the continued nationwide progress of the Be Water brand, which is sourced from a pristine artesian aquifer in the Blue Ridge Mountains and aligns with active, health-conscious consumer lifestyles.

The details

Be Water will soon be available in a significantly larger number of Walmart stores in the Southeast region, supported by increased and more frequent purchase orders. This builds on consistent sales growth and strong retail performance in existing Walmart locations, where Be Water has established steady demand as a premium hydration option.

  • On February 24, 2026, Greene Concepts announced the major expansion.

The players

Greene Concepts Inc.

The owner and operator of a 60,000-square-foot bottling facility in Marion, North Carolina, and producer of the premium artesian spring water brand Be Water.

Lenny Greene

The President and CEO of Greene Concepts, Inc.

Walmart

A major retail chain that will be carrying the expanded distribution of the Be Water brand across its Southeastern stores.

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What they’re saying

“Our strengthened partnership with Walmart underscores the sustained appeal of Be Water in the marketplace. The broader Southeastern presence, combined with rising purchase frequency, drives greater brand visibility and consistent retail momentum. This expansion solidifies our distribution strength in a key regional market and supports continued nationwide progress.”

— Lenny Greene, President and CEO of Greene Concepts, Inc.

What’s next

The increased Walmart footprint is expected to deepen market penetration across the Southeast, sustain higher recurring order volumes, and bolster overall retail performance for the Be Water brand.

The takeaway

This expansion of the Be Water brand in Walmart stores across the Southeast demonstrates the product's growing popularity as a premium, health-conscious hydration option and Greene Concepts' ability to build strong partnerships with major national retailers.