Greene Concepts Expands Be Water Retail Footprint at Switzerland Inn

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Greene Concepts Inc., the owner and operator of a 60,000-square-foot bottling facility in Marion, North Carolina and producer of the premium artesian spring water brand Be Water, has announced that Be Water is now being offered for sale at select retail locations at Switzerland Inn, a historic mountain resort located approximately 15 miles from the company's Marion facility.

Why it matters

This local retail placement reflects Greene Concepts' commitment to supporting nearby businesses and community-based consumption while maintaining efficient operations. The Switzerland Inn, a well-known destination along the scenic Blue Ridge Parkway, provides an ideal setting for introducing Be Water within a hospitality environment that values regional character, quality service, and guest experience.

The details

Initial Be Water orders have been received and placed across the Switzerland Inn's retail outlets, and early customer response has been positive as visitors enjoy a locally sourced water option during their stays. 'Partnering with a respected local property so close to our operations allows us to support neighboring businesses while operating efficiently,' said Lenny Greene, President and CEO of Greene Concepts, Inc. 'This placement underscores our commitment to providing high-quality American artesian water while continuing to build strong regional relationships.'

• Be Water is now being offered for sale at select retail locations at Switzerland Inn.
• Greene Concepts' bottling facility is located approximately 15 miles from the Switzerland Inn.

What they’re saying

What’s next

Greene Concepts views this initial placement at Switzerland Inn as a potential model for future expansion of Be Water across the resort's broader hospitality portfolio of approximately 60 properties as new opportunities develop.