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Huntersville Today
By the People, for the People
NASCAR Driver Joey Logano Acquires Stake in Ford Dealership
Logano plans to leverage his NASCAR stardom to boost sales at Huntersville Ford dealership
Feb. 3, 2026 at 11:31pm
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NASCAR driver Joey Logano has acquired an ownership stake in a Ford dealership in Huntersville, North Carolina, as part of a strategy to diversify his business interests beyond racing. Logano will collaborate closely with the dealership's general manager, Stacy Cowan, to leverage his celebrity and product knowledge to drive sales and marketing initiatives.
Why it matters
Logano's move into automotive retail represents a growing trend of NASCAR drivers seeking to capitalize on their fame and connections to expand into related business ventures. As a high-profile Ford-backed driver, Logano believes he can bring unique value to the dealership through his ability to connect with customers and promote the brand.
The details
Logano has acquired an ownership stake in Huntersville Ford, which operates as part of the Krause Auto Group. He plans to work closely with general manager Stacy Cowan to learn the ins and outs of the dealership business and contribute to sales, marketing, and other initiatives. Logano believes his status as a NASCAR driver gives him an "unfair advantage" in business, allowing him to connect with a wide range of potential customers.
- Logano has been contemplating investing in a car dealership for the past year or so.
- The Huntersville Ford dealership currently sells 1,500 to 1,750 new vehicles annually, but expects sales to increase with Logano's involvement.
The players
Joey Logano
A NASCAR driver who has acquired an ownership stake in Huntersville Ford, a Ford dealership in North Carolina.
Stacy Cowan
The general manager of Huntersville Ford, who will be collaborating closely with Logano on the dealership's operations and initiatives.
Krause Auto Group
The automotive group that owns and operates Huntersville Ford, where Logano has acquired an ownership stake.
What they’re saying
“As a race car driver, you have an unfair advantage in business because I'm able to pretty much connect with about anyone I want to connect with, which is a great tool to have.”
— Joey Logano
“The goal here is to take what Huntersville Ford already is in the Krause Auto Group, that's grown an incredible business, and try to add a little bit more to it...”
— Joey Logano
What’s next
Logano plans to spend time in each department of the Huntersville Ford dealership, including sales and service, to fully understand the business operations. The dealership also plans to rebrand and launch new marketing initiatives that leverage Logano's name and image.
The takeaway
Logano's move into automotive retail demonstrates how NASCAR drivers are increasingly looking to capitalize on their celebrity and industry connections to diversify their business interests beyond racing. By acquiring a stake in a Ford dealership, Logano believes he can bring unique value through his ability to connect with customers and promote the brand.
