Gordon Brothers Expands Broyhill Furniture Brand with New Licensees

The 100-year-old American heritage brand will debut new home decor lines at High Point Furniture Market.

Mar. 30, 2026 at 9:00am

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Gordon Brothers has announced the expansion of the Broyhill furniture brand with three new licensees - Living Style, Bedding Industries of America, and Town & Country Living. The new collections will be featured at the upcoming High Point Furniture Market, showcasing Broyhill's expanded product lines across upholstery, case goods, mattresses, area rugs, and more. This is part of Gordon Brothers' strategy to revitalize the classic Broyhill brand and build upon its 100-year legacy through partnerships with specialized category experts.

Why it matters

Broyhill is an iconic American furniture brand with a 100-year history, but it has struggled in recent decades amid industry consolidation and changing consumer preferences. Gordon Brothers' acquisition and licensing strategy aims to breathe new life into the brand by tapping into the expertise of specialized home decor partners to expand Broyhill's product assortment and distribution. This could help the brand regain relevance with both longtime and new customers.

The details

The new Broyhill collections will debut at a launch party on April 23 at the High Point Furniture Market. The expanded product lines will include upholstery, case goods, storage, outdoor furniture, lighting, and office furniture from Living Style; mattresses from Bedding Industries of America; and indoor and outdoor area rugs, decorative pillows, window treatments, and hardware from Town & Country Living. Gordon Brothers has a track record of revitalizing heritage brands through strategic licensing partnerships, having worked with labels like Laura Ashley, Nicole Miller, and Rachel Zoe.

  • Broyhill is celebrating its 100th anniversary in 2026.
  • Gordon Brothers acquired the Broyhill brand in early 2025.
  • The new Broyhill collections will debut at the High Point Furniture Market on April 23, 2026.

The players

Gordon Brothers

A global advisory, restructuring and investment firm that specializes in acquiring, operating and transforming businesses.

Broyhill

A 100-year-old American heritage furniture brand that was recently acquired by Gordon Brothers.

Carolyn D'Angelo

Senior managing director and head of brand operations at Gordon Brothers.

Living Style

One of the new Broyhill licensees that will produce upholstery, case goods, storage, outdoor furniture, lighting, and office products.

Bedding Industries of America

One of the new Broyhill licensees that will produce mattresses.

Town & Country Living

One of the new Broyhill licensees that will produce indoor and outdoor area rugs, decorative pillows, window treatments, and hardware.

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What they’re saying

“Over the past year, it has been exciting to work with and help reinvigorate the Broyhill brand. This licensing strategy will allow Broyhill to tap into the expertise of each licensee to expand its catalogue of classic and quality home décor. We're proud to build upon its legacy and are looking forward to showcasing this classic brand to both long-time and new customers from around the world.”

— Carolyn D'Angelo, Senior managing director, head, brand operations, Gordon Brothers

What’s next

The new Broyhill collections will debut at the High Point Furniture Market on April 23, 2026, where the brand will showcase its expanded product assortment across multiple home decor categories.

The takeaway

Gordon Brothers' strategic licensing approach aims to revitalize the iconic Broyhill brand by tapping into specialized category expertise and expanding its product offerings to reach both longtime and new customers. This represents an opportunity for Broyhill to regain relevance in the highly competitive home furnishings market.