Gordon Brothers Announces Expansion of Broyhill Brand with New Licensees

The 100-year-old furniture brand partners with Living Style, Bedding Industries of America, and Town & Country Living to grow its product offerings.

Mar. 27, 2026 at 12:40am

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Gordon Brothers, the global asset management firm, has announced the expansion of the Broyhill furniture brand through new licensing deals with three companies - Living Style, Bedding Industries of America, and Town & Country Living. The new collections will debut at the upcoming High Point Furniture Market in April, showcasing Broyhill's expanded product lines across upholstery, case goods, mattresses, area rugs, and more.

Why it matters

Broyhill is a classic American furniture brand celebrating its 100th anniversary this year. By partnering with specialized licensees, Gordon Brothers aims to reinvigorate the Broyhill brand and introduce it to both long-time and new customers globally through a wider range of home decor and furnishing products.

The details

Gordon Brothers first acquired the Broyhill brand in early 2025 and has since worked to manage, market, and maximize the brand's portfolio. The new licensing strategy will allow Broyhill to tap into the expertise of each partner company to expand its catalog of classic and quality home furnishings. The new Broyhill collections will debut at the High Point Furniture Market in April, featuring products across upholstery, case goods, mattresses, area rugs, and more.

  • Broyhill is celebrating its 100th anniversary in 2026.
  • Gordon Brothers acquired the Broyhill brand in early 2025.
  • The new Broyhill collections will debut at the High Point Furniture Market on April 25-29, 2026.
  • The launch party for the new collections will be held on April 23, 2026 from 4-7 PM.

The players

Gordon Brothers

A global asset management firm that has actively invested in and partnered with iconic brands since 2003, including Laura Ashley, Nicole Miller, and Chinese Laundry.

Broyhill

A 100-year-old American furniture brand known for its timeless designs, quality materials, and affordable prices.

Living Style

One of the new Broyhill licensees, responsible for upholstery, case goods, storage, outdoor furniture, lighting, and office products.

Bedding Industries of America

One of the new Broyhill licensees, responsible for mattresses.

Town & Country Living

One of the new Broyhill licensees, responsible for indoor and outdoor area rugs, decorative pillows, window treatments, and hardware.

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What they’re saying

“Over the past year, it has been exciting to work with and help reinvigorate the Broyhill brand. This licensing strategy will allow Broyhill to tap into the expertise of each licensee to expand its catalogue of classic and quality home décor. We're proud to build upon its legacy and are looking forward to showcasing this classic brand to both long-time and new customers from around the world.”

— Carolyn D'Angelo, Senior Managing Director, Head of Brand Operations at Gordon Brothers

What’s next

The new Broyhill collections will debut at the High Point Furniture Market taking place April 25-29, 2026 in High Point, North Carolina. A launch party for the new products will be held on April 23, 2026 from 4-7 PM at the Living Style showroom.

The takeaway

By partnering with specialized licensees, Gordon Brothers is strategically expanding the reach and product offerings of the classic Broyhill furniture brand as it celebrates its 100th anniversary. This licensing approach allows Broyhill to leverage the expertise of each partner to grow its catalog of quality home furnishings and introduce the brand to new customers globally.