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Greenville Today
By the People, for the People
North Carolina Fires Basketball Coach Hubert Davis
Tar Heels' first-round NCAA Tournament collapse led to dismissal after 5 seasons
Mar. 25, 2026 at 7:37pm
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North Carolina has fired head basketball coach Hubert Davis after the Tar Heels' first-round NCAA Tournament collapse against VCU. Davis, a former UNC player and assistant coach, posted a 125-54 record in 5 seasons as head coach, including a trip to the 2022 national championship game, but failed to sustain that success in recent years.
Why it matters
North Carolina is one of college basketball's premier programs, and the firing of a head coach is a major shakeup. Davis was tasked with maintaining the Tar Heels' elite status after taking over for legendary coach Roy Williams, but his inability to keep the team consistently competitive at the highest level led to his dismissal.
The details
North Carolina athletic director Bubba Cunningham announced the school has fired Hubert Davis after 5 seasons as head coach. The Tar Heels blew a 19-point second half lead in a first-round NCAA Tournament loss to VCU, marking the second straight year they were eliminated in the opening round. Davis, who played for UNC from 1988-92 and was an assistant coach from 2012-21, posted a 125-54 overall record and 68-30 mark in ACC play, but failed to match the program's high expectations in recent seasons.
- On March 25, 2026, North Carolina fired Hubert Davis as head basketball coach.
- In the 2025 NCAA Tournament, North Carolina lost in the opening round as an 11 seed.
- In the 2022 season, Davis led North Carolina to the NCAA championship game in his first year as head coach.
The players
Hubert Davis
Former North Carolina player and assistant coach who was fired as the Tar Heels' head coach after 5 seasons.
Bubba Cunningham
North Carolina's athletic director who announced the decision to fire Hubert Davis.
What they’re saying
“We appreciate all that Hubert has done for Carolina as a player, assistant coach, head coach and community leader — he has helped make special memories we will never forget.”
— Bubba Cunningham, North Carolina Athletic Director
What’s next
North Carolina will now begin a search for its next head basketball coach to lead the storied program back to national prominence.
The takeaway
The firing of Hubert Davis as North Carolina's head coach, despite his strong playing and coaching pedigree at the school, underscores the immense pressure and high expectations placed on the Tar Heels' basketball program. The inability to sustain success and make deep NCAA Tournament runs ultimately led to Davis' dismissal after just 5 seasons.
