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Greenville Today
By the People, for the People
PBS North Carolina Hires New COO, WUWM Appoints VP of Content
Jonathan Kappler joins PBS NC leadership team, Maureen McCollum takes on VP role at WUWM in Milwaukee
Published on Mar. 2, 2026
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PBS North Carolina has hired Jonathan Kappler as its new Chief Operating Officer, overseeing the organization's broadcast engineering, facilities, and legal affairs teams. Additionally, Maureen McCollum was appointed as the new Vice President of Content for WUWM, the NPR member station in Milwaukee.
Why it matters
These leadership changes at prominent public media organizations in North Carolina and Wisconsin reflect the ongoing evolution and growth of the public media landscape, as stations work to strengthen their operations, content, and community engagement efforts.
The details
Kappler, who previously worked in state government and for the University of North Carolina system, will serve as the primary liaison between PBS NC and its owner, the UNC System. Meanwhile, McCollum brings extensive experience from Wisconsin Public Radio, where she has held roles as a reporter, host, and executive producer.
- Kappler was hired as COO of PBS North Carolina.
- McCollum was appointed as VP of Content for WUWM in Milwaukee.
The players
Jonathan Kappler
The new Chief Operating Officer for PBS North Carolina, overseeing the organization's broadcast engineering, facilities, and legal affairs teams.
Maureen McCollum
The new Vice President of Content for WUWM, the NPR member station in Milwaukee, bringing extensive experience from Wisconsin Public Radio.
What they’re saying
“'Jonathan brings a rare blend of operational rigor, strategic insight and commitment to public service. As PBS North Carolina continues to grow its impact in an increasingly complex media environment, his leadership will be essential in ensuring we have the systems, structures and partnerships necessary to serve every corner of our state. We're excited to welcome him to our team.'”
— David Crabtree, CEO and GM of PBS North Carolina (PBS North Carolina)
“'I could not be more excited to welcome Maureen to WUWM. Over her many years at Wisconsin Public Radio, she earned a reputation for thoughtful leadership, high standards, and exceptional audio storytelling. As our Vice President of Content, Maureen will lead our content team with a deep understanding of our public service mission and our responsibility to serve this community with journalism and storytelling that is rigorous, independent, firmly rooted in Southeast Wisconsin, and worthy of the trust our listeners place in us every day.'”
— David Lee, GM of WUWM (WUWM)
The takeaway
These leadership changes at PBS North Carolina and WUWM demonstrate the ongoing efforts by public media organizations to strengthen their operations, content, and community engagement in order to better serve their audiences across North Carolina and Wisconsin.
