Winsupply Promotes Entrepreneur to East Coast Leadership Role

Jesse Backman, a proven Winsupply Local Company President, takes on an Area Leader position to support new presidents and growth opportunities.

Published on Feb. 13, 2026

Got story updates? Submit your updates here. ›

Winsupply Inc., a national wholesale distributor based in Moraine, Ohio, has promoted Jesse Backman, a proven Winsupply entrepreneur and Local Company President, to an Area Leader role. In this new position, Backman will focus on coaching and mentoring new Winsupply Local Company Presidents and leading recruitment efforts for future entrepreneurs across the East Coast.

Why it matters

Winsupply's expansion into the East Coast market is a strategic move to grow its national footprint. Promoting an experienced leader like Backman, who has a track record of driving substantial top- and bottom-line growth, signals the company's commitment to developing strong local leaders to support this regional expansion.

The details

Backman joined Winsupply in 2015 through the company's veterans recruiting program after serving five years in the U.S. Army, including deployments to Iraq and Afghanistan. He has served as the President of Fayetteville Noland Co. since 2016 and Greenville Noland Co. since 2017, where he has led over 250% growth in annual Operating Profit After Tax in just one fiscal year. In his new role as an Area Leader, Backman will be responsible for coaching and mentoring new Winsupply Local Company Presidents and leading recruitment efforts for future entrepreneurs.

  • Backman joined Winsupply in 2015 as part of its veterans recruiting program.
  • Backman became the President of Fayetteville Noland Co. in 2016.
  • Backman has been the President of Greenville Noland Co. since 2017.

The players

Jesse Backman

A proven Winsupply entrepreneur and Local Company President who has been promoted to an Area Leader role to support Winsupply's East Coast growth.

Rob Ferguson

The President of the Local Company Group at Winsupply Inc., who praised Backman's passion for helping others grow personally and professionally.

Winsupply Inc.

A national wholesale distributor based in Moraine, Ohio, that is expanding its presence on the East Coast.

Got photos? Submit your photos here. ›

What they’re saying

“I have had the pleasure of working with Jesse for many years. His passion to help others grow personally and professionally aligns with the Area Leader team's values and purpose. I am very excited to watch Jesse excel in this new role.”

— Rob Ferguson, President, Local Company Group, Winsupply Inc. (supplyht.com)

“Some of the proudest moments at Greenville Noland were the continued OPAT growth and the development of future Winsupply leaders.”

— Jesse Backman (supplyht.com)

“The overall impact of helping future and current leaders, I found, is my purpose within Winsupply. I exist to coach and create leaders to solve difficult problems.”

— Jesse Backman (supplyht.com)

The takeaway

Winsupply's promotion of Jesse Backman, an experienced and successful Winsupply entrepreneur, to an Area Leader role highlights the company's commitment to developing strong local leaders to support its strategic expansion into the East Coast market. Backman's track record of driving substantial growth and his passion for mentoring future leaders make him well-equipped to excel in this new position.