Greensboro Swarm Unveil Jeansboro Night Jersey and Bobblehead

The Swarm's NBA G League affiliate celebrates Greensboro's denim heritage with a themed game and collectible.

Mar. 12, 2026 at 7:51pm

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The Greensboro Swarm, the NBA G League affiliate of the Charlotte Hornets, has unveiled a special jersey and bobblehead for their upcoming 'Jeansboro Night' game on March 13. The jersey features a denim-inspired design paying tribute to Greensboro's history as a denim capital, while the first 500 fans will receive a Swarmy bobblehead dressed in custom Jeansboro overalls. The event is presented by Wrangler, a brand with deep roots in Greensboro's textile industry.

Why it matters

Jeansboro Night celebrates Greensboro's legacy as a center of denim production and innovation, honoring the city's historic role in the global textile industry. The themed jersey and bobblehead collectible connect the Swarm to this important part of the community's identity and heritage.

The details

The Swarm's custom jersey has a denim-inspired blue base with textured detailing, white numbering, and 'Jeansboro' lettering across the chest. Wrangler logos and subtle design accents pay tribute to Greensboro's denim history. All game-worn jerseys will be auctioned off, with proceeds benefiting the Kontoor Brands Foundation, which supports community initiatives around food security, housing, and education.

  • Jeansboro Night is set for Friday, March 13, 2026 at 7 p.m. ET.
  • The Swarmy Jeansboro Bobblehead will be given away to the first 500 fans.

The players

Greensboro Swarm

The NBA G League affiliate of the Charlotte Hornets, based in Greensboro, North Carolina.

Wrangler

An iconic denim brand with deep roots in Greensboro's textile industry, serving as the presenting sponsor of Jeansboro Night.

Steve Swetoha

President of the Greensboro Swarm.

Bryan Chapman

Senior Vice President of Wrangler.

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What they’re saying

“Greensboro's identity is deeply connected to the legacy of Wrangler and the denim industry that helped shape our city. Jeansboro Night is an opportunity to honor that history, celebrate the people behind it and bring our community together for a special gameday experience.”

— Steve Swetoha, President of the Greensboro Swarm (nba.com)

“Greensboro is central to Wrangler's story, and Jeansboro Night brings that heritage to the court in an authentic way. Working with the Greensboro Swarm gives us an opportunity to celebrate our roots and create a special experience for fans.”

— Bryan Chapman, Senior Vice President of Wrangler (nba.com)

What’s next

Tickets for Jeansboro Night are available online or by contacting the Greensboro Swarm ticket office.

The takeaway

Jeansboro Night showcases how a professional sports team can authentically connect with and celebrate its local community's history and identity. The themed jersey and bobblehead collectible help bring Greensboro's denim legacy to life, fostering a sense of civic pride and creating a memorable experience for fans.