Kontoor Brands to Host Helly Hansen Investor Day

Executives to outline long-term growth, strategy and goals for Helly Hansen brand

Mar. 3, 2026 at 6:23am

Got story updates? Submit your updates here. ›

Kontoor Brands, the parent company of iconic brands like Wrangler, Lee, and Helly Hansen, announced it will host an Investor Day for its Helly Hansen brand on September 2, 2026 in Oslo, Norway. The event will feature presentations from Kontoor's CEO, CFO, and Helly Hansen's Global Brand President, who will outline the brand's long-term growth plan, strategic priorities, and financial objectives.

Why it matters

Helly Hansen is a key part of Kontoor's portfolio, and this Investor Day represents an opportunity for the company to showcase the brand's long-term potential and growth strategy to the investment community. As a leading outdoor and workwear brand, Helly Hansen's performance is crucial to Kontoor's overall success.

The details

The Helly Hansen Investor Day will take place on September 2, 2026 in Oslo, Norway. Due to capacity constraints, in-person attendance will be by invitation only, but the event will be broadcast live online for those unable to attend in person. Presentations will be given by Kontoor's CEO Scott Baxter, CFO Joe Alkire, and Helly Hansen Global Brand President Børre Hegbom, who will outline the brand's long-term growth plans, strategic priorities, and financial goals.

  • The Helly Hansen Investor Day will take place on September 2, 2026.

The players

Kontoor Brands, Inc.

A portfolio company that owns the iconic lifestyle, outdoor and workwear brands Wrangler, Lee, and Helly Hansen.

Scott Baxter

President, Chief Executive Officer and Chairman of the Board of Directors of Kontoor Brands.

Joe Alkire

Chief Financial Officer and Global Head of Operations at Kontoor Brands.

Børre Hegbom

Helly Hansen Global Brand President.

Got photos? Submit your photos here. ›

What’s next

The Helly Hansen Investor Day on September 2, 2026 will provide more details on the brand's long-term growth strategy and financial goals.

The takeaway

As a key part of Kontoor's portfolio, the Helly Hansen Investor Day represents an important opportunity for the company to showcase the brand's potential and outline its strategic priorities to the investment community.