Brazilian Energy Company Selects North Carolina for First U.S. Manufacturing Plant

TSEA Energy to invest $25 million and create 160 jobs in Rockingham County

Mar. 25, 2026 at 12:00am

Got story updates? Submit your updates here. ›

North Carolina Governor Josh Stein announced that TSEA Energy, a Brazilian manufacturer of energy equipment, will establish its first U.S. manufacturing plant in Rockingham County. The company plans to invest $25 million and create 160 new jobs with an average annual salary of $66,554, exceeding the county's average.

Why it matters

This project represents a significant economic development win for North Carolina, bringing new manufacturing jobs and investment to a rural part of the state. It also highlights the state's efforts to attract international companies and support the modernization of the U.S. power grid.

The details

TSEA Energy, which has been delivering engineered solutions for power generation, transmission, and distribution systems since 1968, will manufacture its voltage regulators and other equipment that supports grid stability, power quality, and system reliability at the new 160,000-square-foot facility in Eden. The facility is expected to double TSEA's global manufacturing capacity and will also include an engineering and R&D center, as well as a service center.

  • TSEA Energy announced plans to establish its first U.S. manufacturing plant in Rockingham County on March 24, 2026.

The players

Josh Stein

The Governor of North Carolina who announced TSEA Energy's plans to establish a manufacturing plant in the state.

TSEA Energy

A Brazilian manufacturer of energy equipment that will establish its first U.S. manufacturing plant in Rockingham County, North Carolina.

Beto Reynaldo

The Chief Executive Officer of TSEA Energy.

Lee Lilley

The North Carolina Commerce Secretary.

Phil Berger

The North Carolina Senate President Pro Tempore.

Got photos? Submit your photos here. ›

What they’re saying

“I am delighted to welcome TSEA Energy to North Carolina and Rockingham County. Our highly skilled workforce, business-friendly environment, and convenient East Coast location will help them modernize the electrical grid as utilities meet the growing energy demand in our state and our nation.”

— Josh Stein, Governor of North Carolina

“The agreement with the State of North Carolina represents an important step in our international expansion and reinforces our long-term commitment to the U.S. market. We also value the strength of the country's skilled manufacturing workforce and the opportunity to support the modernization of the U.S. power grid. This facility will be dedicated to serving the U.S. market and will allow us to work more closely with utilities as they upgrade and modernize their distribution networks.”

— Beto Reynaldo, Chief Executive Officer of TSEA Energy

“Meeting the fast-growing demand for energy at home and beyond is our top class workforce, the largest advanced manufacturing workforce in the southeastern United States, that employers like TSEA need to support this work today and tomorrow.”

— Lee Lilley, North Carolina Commerce Secretary

What’s next

The new company formed by TSEA Energy must invest $17 million and create 106 jobs to receive a $300,000 performance-based grant from the One North Carolina Fund.

The takeaway

This project highlights North Carolina's efforts to attract international investment and support the modernization of the U.S. power grid, leveraging the state's skilled manufacturing workforce and business-friendly environment to bring new jobs and economic opportunities to a rural community.