Broomsedge Golf Club Unveils New Vision with Keiser Jr. & Thompson Partnership

Got story updates? Submit your updates here. ›

Broomsedge Golf Club in South Carolina's Sandhills region is embarking on a new era by partnering with industry veterans Baker Thompson and Michael Keiser Jr. The collaboration aims to transform Broomsedge's hospitality offerings, focusing on accommodations and dining experiences. The plan is to create a structure that provides members exclusive access during designated times, while also opening up tee times to the public on select days, striking a balance between exclusivity and accessibility.

Why it matters

This move by Broomsedge challenges the traditional exclusivity of private golf clubs, aiming to make the sport more welcoming and accessible to a wider audience. It also has the potential to elevate Broomsedge's reputation as a must-visit golf destination, rivaling established courses in the region. The partnership's success could inspire other clubs to follow suit, reshaping the future of golf hospitality.

The details

Under the leadership of Baker Thompson, who will serve as the managing partner and CEO, and Michael Keiser Jr., a prominent figure in golf course development, Broomsedge is set to transform its hospitality offerings. The plan is to create a structure similar to the Lido at Sand Valley, where members enjoy exclusive access during designated times, while the public can book tee times on select days. This balance between exclusivity and accessibility is a key focus of the partnership.

• Broomsedge Golf Club's new partnership with Baker Thompson and Michael Keiser Jr. was announced in April 2026.

What’s next

The partnership's success and its impact on the broader golf industry will be closely watched in the coming years, as Broomsedge aims to set a new standard for golf hospitality.