TourScale Acquires Pedal Pub, the Original Party Bike Company in the United States & Canada

Acquisition adds iconic experiential tourism brand to TourScale's growing portfolio of tour and activity franchises

Apr. 8, 2026 at 1:52pm

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TourScale, a platform franchisor specializing in tour and activity brands, has announced the acquisition of Pedal Pub, the original party bike company in the United States. Founded in 2007 in Minneapolis, Minnesota, Pedal Pub pioneered the party bike category in America and today operates franchised and licensed locations across the United States and Canada. The acquisition adds Pedal Pub to TourScale's existing portfolio of brands, bringing the company's total network to 107 open franchise units across the U.S.

Why it matters

The acquisition of Pedal Pub, a well-known and iconic experiential tourism brand, strengthens TourScale's position in the growing tour and activity franchise market. By adding Pedal Pub to its portfolio, TourScale can leverage its platform, technology, and franchise expertise to support the continued growth and success of the Pedal Pub brand.

The details

Under the terms of the acquisition, Jake Halbert will join TourScale as President of Pedal Pub, ensuring continuity of leadership and support for existing franchise and license holders. Pedal Pub franchisees will gain access to TourScale's franchise support platform, including marketing resources, operational tools, a centralized franchisee portal, and a network of peer operators across the TourScale brand family.

  • Pedal Pub was founded in 2007 in Minneapolis, Minnesota.
  • The acquisition was announced on April 8, 2026.

The players

TourScale

A platform franchisor specializing in tour and activity brands, with a portfolio that includes Cruisin' Tikis, Trolley Pub, Paddle Pub, Tiki Pub, and now Pedal Pub.

Pedal Pub

The original party bike company in the United States, founded in 2007 in Minneapolis, Minnesota, and operating franchised and licensed locations across the U.S. and Canada.

Kai Kaapro

Co-CEO of TourScale.

Andrew Cole

Co-Founder and Co-CEO of TourScale.

Jake Halbert

Will join TourScale as President of Pedal Pub, ensuring continuity of leadership and support for existing franchise and license holders.

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What they’re saying

“I've admired Pedal Pub since we entered this space 15 years ago. Their iconic Bike with the Barrel is known worldwide, and we can't wait to bring TourScale's platform to the system.”

— Kai Kaapro, Co-CEO

“We are thrilled to welcome Pedal Pub to the TourScale family. In particular, we look forward to bringing TourScale's support infrastructure, technology, and franchise expertise to Pedal Pub franchisees.”

— Andrew Cole, Co-Founder and Co-CEO

What’s next

TourScale plans to leverage its platform, technology, and franchise expertise to support the continued growth and success of the Pedal Pub brand, including providing marketing resources, operational tools, and a centralized franchisee portal to Pedal Pub franchisees.

The takeaway

The acquisition of Pedal Pub, a well-known and iconic experiential tourism brand, strengthens TourScale's position in the growing tour and activity franchise market, allowing the company to leverage its platform and expertise to support the continued success of the Pedal Pub brand.