Negotiator Helps Car Buyers Get Better Deals

Tomi Mikula's service haggles with dealerships for a $1,000 fee

Mar. 16, 2026 at 7:40pm

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Tomi Mikula, a 33-year-old from the Charlotte, North Carolina area, has built a booming business by negotiating car prices on behalf of buyers who don't want to or don't know how to bargain with dealerships. For a $1,000 fee, Mikula's service, Delivrd, calls multiple dealerships to get competing quotes and uses market data to negotiate a lower price on the buyer's behalf.

Why it matters

In an industry known for haggling, Mikula's service provides an alternative for car buyers who want to avoid the lengthy negotiation process. His approach leverages data and competition between dealerships to secure better deals, empowering consumers who may feel intimidated or lack the skills to negotiate effectively on their own.

The details

Mikula, who previously worked in sales and financing at car dealerships, uses a strategy of calling multiple dealerships to get competing quotes on the same vehicle model. He then uses this market data to negotiate a lower price on behalf of the buyer. Mikula's five professional negotiators bring in around $200,000 per month, and he also makes additional income by livestreaming some of his negotiation calls on social media.

  • Mikula, 33, has been building his business over the past 10+ years.

The players

Tomi Mikula

A 33-year-old from the Charlotte, North Carolina area who has built a business negotiating car prices on behalf of buyers for a $1,000 fee.

Delivrd

Mikula's service that negotiates with car dealerships to secure better prices for buyers.

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What they’re saying

“Buyers who spend hours at a showroom start to feel like they have invested too much time to walk away.”

— Imani Moise (The Wall Street Journal)

What’s next

Mikula is considering using a voice changer on his negotiation calls to further anonymize his identity.

The takeaway

Mikula's service provides an innovative solution for car buyers who want to avoid the hassle of negotiating with dealerships themselves. His approach leverages data and competition to secure better deals, empowering consumers in an industry known for its haggling culture.