El Pollo Loco Upgrades Loyalty Program with Coca-Cola Soccer Challenge

Loco Rewards members can win VIP trip to 2026 MLS All-Star Game in Charlotte

Mar. 16, 2026 at 8:18pm

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El Pollo Loco is expanding its Loco Rewards loyalty program beyond everyday discounts, offering members new, high-value rewards and exclusive access. As part of this, the brand is launching the Coca-Cola x El Pollo Loco Soccer Challenge, giving Loco Rewards members the chance to win a VIP trip to the 2026 MLS All-Star Game in Charlotte on July 29, 2026.

Why it matters

This move by El Pollo Loco to offer more experiential rewards through its loyalty program reflects a broader industry trend of restaurants looking to provide members with unique experiences beyond just discounts. By partnering with Coca-Cola and Major League Soccer, El Pollo Loco is tapping into the popularity of soccer to engage its most loyal customers.

The details

From March 13 through April 9, Loco Rewards members can enter for a chance to win the grand prize of two MLS All-Star Game tickets with a VIP experience, hotel accommodations, flight vouchers, and a $300 Visa gift card. Additionally, 100 runner-up winners will each receive a $25 El Pollo Loco gift card. Members can enter by purchasing two qualifying combos while signed into their Loco Rewards app.

  • The sweepstakes runs from March 13 through April 9, 2026.
  • The 2026 MLS All-Star Game will take place on July 29, 2026 in Charlotte, North Carolina.

The players

El Pollo Loco

The nation's leading fire-grilled chicken restaurant chain, with over 500 company-owned and franchised locations across the U.S. and the Philippines.

Coca-Cola

An official partner of Major League Soccer and a sponsor of the Coca-Cola x El Pollo Loco Soccer Challenge.

Major League Soccer (MLS)

The top professional men's soccer league in the United States and Canada.

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What they’re saying

“Loco Rewards has always been about more than acquiring points. It's about thanking and rewarding our most loyal guests.”

— Jill Adams, Chief Marketing Officer at El Pollo Loco (El Pollo Loco Press Release)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

By offering unique experiences like the Coca-Cola x El Pollo Loco Soccer Challenge, the brand is positioning its Loco Rewards program as more than just a transactional loyalty program, but a way to engage its most devoted customers with memorable, high-value rewards.