Premier Pools & Spas and Premier Pool Service Expand into Three Growing U.S. Markets

New franchise owners launch in California, Florida and North Carolina as demand for backyard living and professional pool service accelerates ahead of peak season.

Published on Mar. 4, 2026

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Premier Pools & Spas and Premier Pool Service, part of the Premier Franchise Management family, are expanding into three new markets - Fresno, California; Panama City, Florida; and Charlotte, North Carolina. The expansion reflects continued homeowner investment in backyard living and a broader shift toward professionally managed pool construction and service ahead of peak season. New franchise owners in each market are positioned to begin serving homeowners in the months ahead.

Why it matters

The expansion into these three growing markets demonstrates the continued demand for backyard living and professional pool services across the country. As communities prepare for warmer weather, Premier is strategically positioning itself to meet the rising need for pool construction and maintenance services.

The details

In Fresno, California, Chris Jones has signed to bring Premier Pools & Spas to the Central California market, where population growth and new housing development continue to support outdoor home improvements. In Florida, Thiago Marinho Silva and Bryan Marinho, current owners of Premier Pools & Spas in Pensacola, have signed to expand their operations into Panama City. And in Charlotte, North Carolina, Aaron Lindley and Justin O'Lear are now serving homeowners through Premier Pool Service in the fast-growing Southeast metro.

  • The March expansion reflects continued homeowner investment in backyard living and a broader shift toward professionally managed pool construction and service ahead of peak season.
  • The new owners are entering their markets positioned to begin serving homeowners in the months ahead.

The players

Premier Pools & Spas

A pool construction and service brand that is part of the Premier Franchise Management family and represents the largest pool builder in the nation.

Premier Pool Service

A pool service brand that is part of the Premier Franchise Management family.

Chris Jones

The new franchise owner who has signed to bring Premier Pools & Spas to Fresno, California.

Thiago Marinho Silva and Bryan Marinho

The current owners of Premier Pools & Spas in Pensacola, Florida, who have signed to expand their operations into Panama City.

Aaron Lindley and Justin O'Lear

The new franchise owners who are now serving homeowners through Premier Pool Service in Charlotte, North Carolina.

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What they’re saying

“Through our working relationship with Premier builders in Charlotte, we saw firsthand the standards they hold and the reputation they've built. That gave us confidence to step into ownership with a brand we knew delivered for homeowners.”

— Aaron Lindley (prweb.com)

“Momentum is the name of the game. We're proud to welcome these outstanding new owners to the Premier family. Their passion, professionalism, and commitment to quality make us confident that the best is yet to come.”

— Paul Porter, Founder of Premier Pools & Spas (prweb.com)

What’s next

The expansion reflects Premier's continued focus on intentional growth, bringing locally owned pool construction and service businesses to communities where demand is increasing, and long-term opportunity is clear. With peak pool season approaching, the company remains focused on equipping franchise owners with the operational support, training and national buying power needed to serve homeowners effectively.

The takeaway

Premier Pools & Spas and Premier Pool Service are strategically expanding their franchise operations to meet the growing demand for backyard living and professional pool services across the country. By bringing new franchise owners on board in key markets, the company is positioning itself to serve homeowners ahead of the peak pool season.