Truly Good Foods Unveils New Golden Hour(TM) Snack Bars

A Nut-Free, 110-Calorie Bar Designed for Today's On-the-Go Consumers

Published on Feb. 26, 2026

Got story updates? Submit your updates here. ›

Truly Good Foods, a women-owned, second-generation, family-operated snack manufacturer, has announced the launch of Golden Hour™, a new line of craveable snack bars that are peanut-free, tree-nut-free, dairy-free, soy-free, and low sodium. The line debuts with four flavors: Berry Vanilla, Banana Bread, Cherry Chocolate, and Apple Cinnamon.

Why it matters

The launch of Golden Hour™ reflects Truly Good Foods' broader strategic momentum in accelerating its branded growth strategy, expanding manufacturing capacities, and strengthening its position as a trusted partner across foodservice, retail, and B2B channels. The new line aims to meet rising demand for better-for-you, allergen-conscious snacks.

The details

Golden Hour™ bars are produced in a dedicated nut-free facility and are designed for modern consumers who expect more from their snacks. The bars are 110 calories each and are an ideal solution for schools, healthcare facilities, corporate offices, hospitality, and anywhere dietary sensitivities and allergen concerns matter.

  • Truly Good Foods announced the launch of Golden Hour™ on February 26, 2026.

The players

Truly Good Foods

A women-owned, second-generation, family-operated snack manufacturer known for delivering premium, innovative snacking solutions.

Lisa Smith

The VP of Sales and Marketing at Truly Good Foods.

Got photos? Submit your photos here. ›

What they’re saying

“Golden Hour is about creating a snack moment people can feel good about. It's a reminder to slow down, find the joy in everyday moments, and make every hour your Golden Hour.”

— Lisa Smith, VP of Sales and Marketing (Truly Good Foods)

The takeaway

Truly Good Foods' launch of the Golden Hour™ line of snack bars demonstrates the company's commitment to innovation and meeting the growing demand for better-for-you, allergen-conscious snacking options in a variety of settings, from schools to corporate offices.