Adams Outdoor Expands with Strategic Acquisitions in Charlotte and Virginia

Acquisitions strengthen digital billboard network and expand reach into new markets

Published on Feb. 24, 2026

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Adams Outdoor Advertising, the nation's fourth-largest out-of-home advertising company, has announced the acquisition of two strategic billboard locations in the Charlotte, North Carolina and Virginia markets. The acquisitions reinforce the company's continued focus on disciplined, high-impact growth, expanding its digital network in Charlotte and entering the Richmond-Petersburg DMA for the first time.

Why it matters

The acquisitions demonstrate Adams Outdoor's commitment to strategic growth in high-demand corridors, allowing the company to deliver meaningful reach and measurable impact for advertisers across the region. The expansion into the Richmond-Petersburg market also represents a significant milestone for the company as it broadens its geographic footprint.

The details

In Charlotte, Adams acquired a premier digital billboard asset from Cameron Outdoor, serving westbound traffic heading into the city. The high-visibility unit delivers a strong right-hand read to inbound commuters. In Virginia, Adams acquired a two-faced location from McWhorter Media Group that will be added to the company's Norfolk market portfolio, including one static billboard and one digital billboard positioned in a busy commercial corridor near Southpark Mall and key interstate connections.

  • The acquisitions were announced on February 18, 2026.

The players

Adams Outdoor Advertising

The nation's fourth-largest out-of-home advertising company, focused on delivering high-impact, creative advertising campaigns across key U.S. markets.

Cameron Outdoor

A billboard company that sold a premier digital billboard asset to Adams Outdoor in Charlotte, North Carolina.

McWhorter Media Group

A media company that sold a two-faced billboard location to Adams Outdoor in Virginia.

Kevin Jones

The CEO of Adams Outdoor Advertising.

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What they’re saying

“Charlotte is an important market and one of the most competitive media environments in the Southeast. Assets like this—high-visibility, inbound, and commuter-focused—are exactly where our advertisers want to be.”

— Kevin Jones, CEO, Adams Outdoor Advertising (billboardinsider.com)

“These acquisitions reflect our continued commitment to disciplined, strategic growth in high-demand corridors. By adding premium locations in both North Carolina and Virginia — including our first entry into the Richmond–Petersburg DMA — we are expanding our ability to deliver meaningful reach and measurable impact for advertisers across the region.”

— Kevin Jones, CEO, Adams Outdoor Advertising (billboardinsider.com)

What’s next

The acquisitions will allow Adams Outdoor to further expand its digital billboard network in Charlotte and enter the Richmond-Petersburg market for the first time, strengthening the company's ability to deliver high-impact advertising campaigns for its clients across the region.

The takeaway

Adams Outdoor's strategic acquisitions in Charlotte and Virginia demonstrate the company's commitment to disciplined growth and expanding its geographic reach and digital capabilities to better serve advertisers in key markets across the Southeast.