Moneta Money Bank Modernizes Marketing with SAS for Faster Campaigns, Smarter Decisions

Czech bank sees significant increases in digital sales and conversion rates through real-time personalization

Apr. 2, 2026 at 12:39pm

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Moneta Money Bank, one of the leading retail banks in the Czech Republic, has dramatically shortened go-live times for real-time marketing campaigns through its marketing modernization journey with SAS Customer Intelligence 360 and SAS Intelligent Decisioning. The bank is delivering personalization at scale, increasing its competitive advantage in the highly competitive Czech banking market.

Why it matters

In the highly competitive Czech banking market, where 20 retail banks serve a population of 10 million, Moneta Money Bank is redefining customer engagement by using SAS Customer Intelligence 360 to deliver personalization at scale, increasing its competitive advantage.

The details

Moneta Money Bank is adding new capabilities such as processing millions of transactions daily, using decision rules created in SAS Intelligent Decisioning to deliver the right message at the right moment. For example, when a customer purchases an airline ticket, the bank can deliver a tailored travel insurance offer within 30 seconds via a push notification or in-app banner. Campaigns that once took weeks now launch in just hours with the help of SAS Customer Intelligence 360, driving higher conversion rates across digital channels.

  • Moneta Money Bank began its marketing modernization journey in 2026.

The players

Moneta Money Bank

One of the leading retail banks in the Czech Republic, serving 1.6 million customers.

SAS

A global leader in data and AI, providing the SAS Customer Intelligence 360 and SAS Intelligent Decisioning solutions that Moneta Money Bank is using.

Trask

A global technology and consulting company that is working with Moneta Money Bank on its marketing modernization journey.

Jan Zdobinský

Senior Manager of Retail Development & CRM at Moneta Money Bank.

Jonathan Moran

Head of MarTech Solutions Marketing at SAS.

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What they’re saying

“Campaigns that once took weeks now launch in just hours with the help of SAS Customer Intelligence 360. This shift has delivered way faster go-live times for real-time marketing campaigns, driving higher conversion rates across digital channels. We can now create contextual, real-time financial experiences to help us innovate faster and improve customer experience.”

— Jan Zdobinský, Senior Manager of Retail Development & CRM

“Automated decisioning to fuel emerging channel personalization is certainly the future of customer engagement – and Moneta is leading the way. It's great to see the strong collaboration between all parties to deliver such exceptional results relating to both customer experience improvement and marketing process automation.”

— Jonathan Moran, Head of MarTech Solutions Marketing

What’s next

Moneta Money Bank plans to extend the SAS Customer Intelligence 360 capabilities to its call center and 100+ physical branches for a seamless omnichannel experience.

The takeaway

Moneta Money Bank's marketing modernization journey with SAS has enabled the bank to deliver personalization at scale, driving significant increases in digital sales and conversion rates through real-time, contextual customer experiences. This transformation highlights how data-driven decisioning and automation can help banks stay competitive in a crowded market.