New 'Dirty Soda' Concept Coming to Greensboro's Battleground Avenue

Float Dirty Soda and Ice Cream to open in August 2026 with housemade syrups, sugar-free options, and retro-inspired decor.

Mar. 28, 2026 at 1:56pm

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The owners of The Daily Grind in Burlington, North Carolina are opening a new concept called Float Dirty Soda and Ice Cream at 1013 Battleground Ave in Greensboro. Expected to open in August 2026, the shop will offer a range of customizable 'dirty sodas' made with housemade syrups, along with popcorn, pretzels, and other snacks. The owners plan to create a bright, vintage-inspired aesthetic with sea-foam, orange, and pink colors.

Why it matters

The new Float Dirty Soda and Ice Cream concept taps into the growing national trend of customized, syrup-forward nonalcoholic beverages, which has been popularized by Utah-based brands like Swig. This presents an opportunity for independent operators to experiment with unique flavor combinations and photogenic presentations to attract customers.

The details

Chase Strange and Emily Baker, the owners of The Daily Grind in Burlington, are opening the new Float Dirty Soda and Ice Cream shop at 1013 Battleground Ave in Greensboro. The 'dirty soda' concept will feature an extensive lineup of housemade syrups, allowing customers to create customized nonalcoholic drinks. The shop will also offer sugar-free options, as well as snacks like popcorn, pretzel bites, and cookies. The owners are planning a bright, vintage-inspired aesthetic with sea-foam, orange, and pink colors to make Float a highly photo-friendly destination.

  • Float Dirty Soda and Ice Cream is targeting an August 2026 opening.

The players

Chase Strange

Co-owner of The Daily Grind in Burlington and the upcoming Float Dirty Soda and Ice Cream concept in Greensboro.

Emily Baker

Co-owner of The Daily Grind in Burlington and the upcoming Float Dirty Soda and Ice Cream concept in Greensboro.

The Daily Grind

A coffee shop and cafe operated by Chase Strange and Emily Baker in Burlington, North Carolina.

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What they’re saying

“We wanted to take the idea of the modern dirty soda and combine it with the old-school soda fountain”

— Chase Strange, Co-owner

“We would like to grow the concept into drive-thru-only spots and additional Triad locations if customers respond”

— Emily Baker, Co-owner

What’s next

The owners of Float Dirty Soda and Ice Cream are targeting an August 2026 opening for the new concept on Battleground Avenue in Greensboro.

The takeaway

The launch of Float Dirty Soda and Ice Cream in Greensboro highlights the growing consumer demand for customizable, syrup-forward nonalcoholic beverages. By blending retro soda fountain vibes with modern 'dirty soda' flavors, the owners are aiming to create a unique and highly photogenic destination that could potentially expand to additional locations in the Triad region.