Sunrise City Association to Hold Open Meeting on March 31

The new downtown association aims to implement aspects of the Downtown Master Plan and promote local businesses in Sidney, Montana.

Mar. 18, 2026 at 12:00am

The Sunrise City Association, a new downtown business group in Sidney, Montana, will hold its next open public meeting on March 31. The association was formed after a January meeting that brought together the local chamber of commerce, economic development organization, city officials, business owners, and residents to discuss ways to revitalize the downtown area. Since then, the association has finalized its mission and vision statements and is now recruiting additional committee members to join the group.

Why it matters

The formation of the Sunrise City Association represents an effort by local stakeholders to collaborate on initiatives to support Sidney's downtown businesses and improve the overall vibrancy of the city's commercial district. As many small towns struggle with economic challenges, this type of community-driven approach can help drive positive change.

The details

The Sunrise City Association was initially proposed by Kelcey Hart, who owns the Rouge Day Spa in downtown Sidney. The group has decided that rather than being housed under the local chamber of commerce, it will operate as an independent, business-led organization, with representatives from the chamber, the Richland Economic Development Corp., and the City of Sidney serving in an advisory capacity. The association has established a mission to 'build a stronger, more inviting Sidney through partnership, pride and community action,' and a vision to create 'a thriving Sidney where businesses flourish, feel connected, and visitors are inspired to return.' The group is now recruiting six additional committee members to join Hart, and there are no membership dues at this time. All business owners and community members are invited to attend the March 31 open meeting to learn more and share their ideas.

  • The Sunrise City Association was formed after a January 27 meeting of downtown stakeholders.
  • The group originally planned to hold a public meeting on February 24, but decided to hold internal meetings first to finalize the association's structure and priorities.
  • The next open public meeting of the Sunrise City Association will be held on March 31 at 6 p.m. at Sidney City Hall.

The players

Sunrise City Association

A new downtown business group in Sidney, Montana, formed to implement aspects of the Downtown Master Plan, promote local businesses, and encourage communication within the business community.

Kelcey Hart

The owner of Rouge Day Spa in downtown Sidney and the initial proponent of forming the Sunrise City Association.

Shannon Wicks

The executive director of the Sidney Chamber of Commerce, which will serve in an advisory capacity to the Sunrise City Association.

Leslie Messer

The executive director of the Richland Economic Development Corp., which will also serve in an advisory capacity to the Sunrise City Association.

City of Sidney

The local government, which will provide guidance on city codes, ordinances, and regulations as part of the Sunrise City Association's advisory committee.

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What they’re saying

“We wanted to have some questions answered and identify the structure before an outward ask.”

— Leslie Messer, Executive Director, Richland Economic Development Corp.

“A thriving Sidney where businesses flourish, feel connected, and visitors are inspired to return. A community that shines with local pride and opportunity.”

— Sunrise City Association

What’s next

The Sunrise City Association is currently recruiting six additional committee members to join Kelcey Hart. The next open public meeting will be held on March 31 at 6 p.m. at Sidney City Hall.

The takeaway

The formation of the Sunrise City Association represents a collaborative effort by local stakeholders in Sidney, Montana to revitalize the downtown area and support the growth of small businesses. This community-driven approach could serve as a model for other small towns looking to reinvigorate their commercial districts.