Montana Unveils New 'Welcome to Montana' Signs

New roadside signs feature the state's new brand design chosen by over 11,000 residents

Apr. 9, 2026 at 3:53am

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A vibrant, abstract grid of stylized Montana state outlines and mountain/badlands landscapes in a pop art silkscreen style, capturing the energy and character of the state's new welcome signs.Montana's new 'Welcome to Montana' signs will greet visitors with a bold, modern design celebrating the state's natural landscapes and brand identity.Helena Today

Montana has unveiled a new set of 'Welcome to Montana' roadside signs that will greet visitors arriving via highway. The new signs feature the state's recently launched 'Montana Brand' design, which was selected by over 11,000 Montanans in a public poll. The design includes a dark blue outline of the state with a stylized image of mountains and badlands in the center.

Why it matters

The new signs will be the first impression many visitors get of Montana, showcasing the state's brand and natural landscapes. This update replaces signs that have been in place since 2014, aligning with the state's recent branding efforts to promote Montana as a welcoming and business-friendly destination.

The details

The new 'Welcome to Montana' signs will replace existing signs at the state's roadway boundaries with Idaho, Wyoming, North Dakota and Canada. The current signs featured photographic landscapes and animals. The new design was chosen from three options in a poll of over 11,000 Montanans, with the winning entry featuring a dark blue outline of the state and a stylized image of mountains and badlands.

  • The new signs will be installed later this month as weather and access to locations allows.
  • The current signs were last updated and installed in 2014.

The players

Greg Gianforte

The Governor of Montana who unveiled the new signs at the state capitol.

Marta Bertoglio

The Director of the Montana Department of Commerce who said the new sign design represents the Treasure State well.

Chris Dorrington

The Director of the Montana Department of Transportation who is looking forward to seeing the new signs installed across the state.

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What they’re saying

“It has been over a decade since Montana had a new welcome sign at our states borders. The Treasure State is already the most welcoming, business friendly state in the country and now our brand will be one of the first impressions they get when they enter the state.”

— Greg Gianforte, Governor of Montana

“This new sign incorporates the new Montana brand, which we proudly unveiled last year at the World Famous Mile City Bucking Horse Sale. Montanans made a great choice. From the badlands and prairies of eastern Montana to the vast mountain ranges of western Montana, this design represents the Treasure State well.”

— Marta Bertoglio, Director, Montana Department of Commerce

“I'm excited to have the new 'Welcome to Montana' sign displayed at entry points across our great state. The design represents all of Montana and will be a refreshing sight for Montanans returning home. Chosen by citizens, it reflects the character of our entire state, and I look forward to seeing the team begin installation.”

— Chris Dorrington, Director, Montana Department of Transportation

What’s next

The Montana Department of Transportation will be installed the new signs later this month as weather and access to locations allows.

The takeaway

The new 'Welcome to Montana' signs represent the state's commitment to promoting its brand and natural landscapes to visitors. By incorporating public feedback into the design, the state has created a sign that reflects the character and diversity of Montana as a whole.