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Bozeman Today
By the People, for the People
Sapiens International Appoints Eva Skidmore as New CMO
Skidmore to lead global marketing transformation and drive AI-powered growth strategy.
Apr. 1, 2026 at 11:35am
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Sapiens International Corporation N.V., a leading global provider of software solutions for the insurance industry, has appointed Eva Skidmore as its new Chief Marketing Officer (CMO). Skidmore will be responsible for advancing the company's go-to-market strategy and leveraging AI to transform Sapiens' marketing operations, demand generation, and revenue growth.
Why it matters
Sapiens is a major player in the insurance software market, and Skidmore's appointment as CMO signals the company's commitment to modernizing its marketing approach and aligning it more closely with sales and product to drive measurable business impact. Her experience in leading marketing transformations at other B2B SaaS companies will be crucial as Sapiens looks to scale its global footprint.
The details
As the new CMO, Skidmore will lead Sapiens' global marketing team and be tasked with unifying marketing, sales, product, and partnerships into a single, intelligence-driven growth engine. She plans to place AI at the core of Sapiens' marketing strategy to transform how the company creates, activates, and scales demand. Skidmore joins Sapiens from JAGGAER, where she previously led a successful marketing transformation.
- Skidmore's appointment as Sapiens' new CMO is effective as of April 1, 2026.
The players
Eva Skidmore
A visionary marketing leader with a strong track record of driving growth in global B2B SaaS organizations. She brings deep expertise across brand and product marketing, demand generation, go-to-market strategy, and revenue-aligned marketing operations.
Sapiens International Corporation N.V.
A leading global provider of software solutions for the insurance industry, headquartered in Israel.
What’s next
Skidmore will immediately begin implementing her vision for Sapiens' marketing transformation, with a focus on leveraging AI to drive greater alignment and impact across the company's go-to-market functions.
The takeaway
Sapiens' appointment of a seasoned marketing executive like Eva Skidmore signals the company's intent to modernize its marketing approach and leverage data-driven strategies to accelerate growth in the competitive insurance software market.
