U.S. Figure Skating Partners with Snowflake to Enhance Athlete Development and Fan Engagement

The collaboration brings Snowflake Intelligence, an enterprise intelligence agent, to the heart of U.S. Figure Skating, transforming data into faster decisions and smarter strategy.

Published on Feb. 12, 2026

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U.S. Figure Skating has announced a new collaboration with Snowflake, the AI Data Cloud company, to advance the organization's data and AI capabilities across business operations, athlete performance insights, and the long-term development pipeline of figure skating. Through this partnership, U.S. Figure Skating will leverage Snowflake Intelligence to bring together data from across the figure skating ecosystem, enabling a clearer understanding of key trends and supporting future innovation and growth.

Why it matters

This collaboration represents an exciting step for U.S. Figure Skating in better utilizing its data to drive innovation across athlete development, performance insights, and fan engagement. As the pace of sport and fan engagement continues to evolve, the organization is investing in technology partnerships to position itself and its athletes for sustained success on and off the ice.

The details

Snowflake Intelligence will combine athlete performance, fan engagement, and business operations data into a single, reliable source of insight. Leaders and coaches will gain contextual visibility into performance trends, using natural language to uncover deeper insights and inform decisions on and off the ice. The collaboration builds on Snowflake's commitment as the Official Data Collaboration Provider for Team USA and the LA28 Games to deliver the most data-driven Games of all time.

  • The collaboration was announced on February 12, 2026.

The players

Snowflake

Snowflake is the AI Data Cloud company, making it easy for enterprises to innovate faster and get more value from data. The company is the Official Data Collaboration Provider for Team USA and the LA28 Olympic and Paralympic Games.

U.S. Figure Skating

U.S. Figure Skating is the national governing body for the sport of figure skating in the United States, charged with the development of the sport on all levels within the country.

Annie White

U.S. Figure Skating Chief Commercial Officer.

Denise Persson

Chief Marketing Officer at Snowflake.

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What they’re saying

“Data plays an increasingly important role in how we operate, grow and support athletes at every level of the sport. As the pace of sport and fan engagement continues to evolve, we are investing in technology partnerships that help position the organization and its athletes for sustained success on and off the ice. Our collaboration with Snowflake represents an exciting step toward better utilizing our data and exploring new ways to drive innovation across athlete development, performance insights and fan engagement.”

— Annie White, U.S. Figure Skating Chief Commercial Officer (Business Wire)

“Snowflake is proud to collaborate with U.S. Figure Skating, in addition to our role as Official Data Collaboration Provider of Team USA and the LA28 Olympic and Paralympic Games. In a sport defined by precision and edge, turning insight into action is critical. Snowflake Intelligence provides U.S. Figure Skating with a trusted AI agent that democratizes data, empowering every stakeholder to make smarter, faster decisions on and off the ice.”

— Denise Persson, Chief Marketing Officer at Snowflake (Business Wire)

The takeaway

This collaboration between U.S. Figure Skating and Snowflake represents a significant step forward in the sport's use of data and AI to drive innovation, enhance athlete development, and improve fan engagement. By leveraging Snowflake's enterprise intelligence platform, the organization is poised to make more informed, data-driven decisions that will benefit the sport at all levels.