Pioneer Pastures Co-Founder Discusses A2 Milk's Future

Jeff Mroz talks about his company's focus on gut health, nutrition, and dairy innovation.

Feb. 3, 2026 at 9:07pm

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Jeff Mroz, co-founder of Pioneer Pastures, joins the 'Let's Talk Dairy' podcast to discuss his company's A2 milk products and the growing demand for A2 milk. Mroz talks about his background, the inspiration behind founding Pioneer Pastures, and the company's focus on gut health, accessible nutrition, and dairy innovation.

Why it matters

A2 milk has gained popularity in recent years due to its potential health benefits compared to traditional milk. Pioneer Pastures' focus on A2 milk aligns with consumer trends towards more nutritious and gut-friendly dairy products, making this a significant story in the evolving dairy industry.

The details

Mroz, along with his wife Kathryn Moos, founded Pioneer Pastures in 2024 after previously building the plant-based protein brand OWYN. The company sources its A2 milk from cows with the A2 gene and aims to reshape the future of food. During the podcast, Mroz discusses his background, the inspiration behind Pioneer Pastures, the company's use of A2 milk, and the growth outlook for their products through 2026.

Pioneer Pastures was founded in 2024.
OWYN, the plant-based protein brand co-founded by Mroz, was acquired by the Simply Good Foods Co. on June 13, 2024.

The players

Jeff Mroz

Co-founder of Pioneer Pastures, a health company focused on A2 milk products. Mroz previously co-founded the plant-based protein brand OWYN, which was acquired by the Simply Good Foods Co.

Kathryn Moos

Co-founder of Pioneer Pastures and Mroz's wife. The husband-and-wife team created the company after learning that chocolate milk is the most consumed product in U.S. schools.