Rainbow Brite Creator G.G. Santiago Dies at 82

The artist behind the beloved 1980s children's character passed away in Montana.

Published on Feb. 28, 2026

Got story updates? Submit your updates here. ›

G.G. Santiago, the creator of the popular 1980s toy and TV series Rainbow Brite, has died at the age of 82 in Billings, Montana. Santiago's friend and fellow children's character creator Muriel Fahrion, the mind behind Strawberry Shortcake, shared the news on Instagram, remembering Santiago as a talented artist and dear friend.

Why it matters

Rainbow Brite was a beloved children's character in the 1980s, spawning a successful toy line and animated television series. Santiago's creation left a lasting impact on pop culture and the childhoods of many. Her passing marks the end of an era for classic 80s children's entertainment.

The details

In 1984, G.G. Santiago created the character of Rainbow Brite to launch a line of children's entertainment. The character became a hugely popular toy line and then an animated TV series. Santiago was known for her artistic talents, able to draw, paint, and sculpt.

  • G.G. Santiago passed away on February 28, 2026.
  • Rainbow Brite was created by Santiago in 1984.

The players

G.G. Santiago

The creator of the popular 1980s children's character Rainbow Brite, who passed away at the age of 82.

Muriel Fahrion

The creator of the Strawberry Shortcake character and a close friend of G.G. Santiago.

Got photos? Submit your photos here. ›

What they’re saying

“Gigi, the legendary creator of RAINBOW BRITE and my dear friend has passed away. Gigi Santiago famous for having created rainbow brite. Was a special friend of mine. We grew up at American greetings creating art for styles were similar because it was kind of the look of the greeting cards and especially in the cute in Wimsey category.”

— Muriel Fahrion, Creator of Strawberry Shortcake (Instagram)

The takeaway

G.G. Santiago's creation of the iconic Rainbow Brite character left a lasting impact on 1980s pop culture and the childhoods of many. Her passing marks the end of an era for classic children's entertainment, but her vibrant and whimsical legacy will continue to inspire new generations.