Cheba Hut Brings 'Toasted' Subs and Chill Vibes to Billings, Montana

The counter-culture sandwich shop opens its first location in the Magic City, offering a relaxed atmosphere and a menu inspired by classic cannabis strains.

Published on Feb. 18, 2026

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Cheba Hut 'Toasted' Subs, the counter-culture sandwich shop known for its chill vibes, cottonmouth cures and bold flavors, is opening its first Montana location in Billings. The new restaurant, owned by franchise operator Isaac Montoya and WAHi Brands, will offer more than 30 signature toasted subs, classic munchies, and a full bar featuring local Billings beers on tap. The grand opening on February 27th will include a ribbon-cutting, contests, a $420 cash drop, and a drone show.

Why it matters

Cheba Hut's arrival in Billings marks the brand's debut in Montana, expanding its counter-culture sandwich shop concept to a new market. The restaurant aims to provide a relaxed, community-focused dining experience that reflects the local culture, from the beer selection to the custom mural artwork.

The details

The new Cheba Hut location in Billings is situated near MSU campuses, Zoo Montana, and the Shiloh Crossing shopping center, offering a convenient spot for students, locals, and visitors alike. The menu features more than 30 signature toasted subs inspired by classic cannabis strains, as well as classic munchies like garlic cheese bread and Krispy Bars. The restaurant will also have a full bar with 12 taps, mostly showcasing local Billings breweries.

  • The new Cheba Hut location in Billings will open on Friday, February 27, 2026.
  • The grand opening celebration on February 27th will start at 10 a.m. and include a ribbon-cutting, contests, a $420 cash drop at 4:20 p.m., and a drone show launching at 7 p.m.

The players

Cheba Hut

A counter-culture sandwich shop known for its chill vibes, cottonmouth cures, and bold flavors that is opening its first location in Montana.

Isaac Montoya

The franchise owner of the new Cheba Hut location in Billings, as well as the WAHi Brands company.

Joshua Finley

The artist who created a custom mural for the new Cheba Hut location, blending Billings' identity as the Magic City with huckleberries, railroad history, cowboy and outdoor culture, and Old West comic-book-style visuals.

Meadowlark Brewery

A local Billings brewery that collaborated with Cheba Hut to create a limited edition Cheba Hut collab IPA.

Bloom Montana

A local brand that collaborated with Cheba Hut to create the new 'Secret Stash' sub on the menu.

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What they’re saying

“Opening Cheba Hut's first Montana location is a big win for our team. We wanted this shop to feel relaxed, welcoming and rooted in the community – a place where people can kick back and enjoy great food. Billings has a strong local culture, and we wanted the restaurant to reflect that, from the beer selection to the mural and the way the space brings people together.”

— Isaac Montoya, Franchise Owner (RestaurantNews.com)

What’s next

The new Cheba Hut location in Billings will host its grand opening celebration on February 27th, featuring a ribbon-cutting, contests, a $420 cash drop, and a drone show.

The takeaway

Cheba Hut's arrival in Billings, Montana marks the brand's first foray into the state, bringing its counter-culture sandwich shop concept and relaxed, community-focused dining experience to the Magic City. The new location aims to reflect the local culture through its menu, beer selection, and custom artwork, providing a unique and memorable dining destination for students, locals, and visitors alike.