Hailey Bieber Showcases Rhode's New Skincare in Après-Ski Looks

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Hailey Bieber, the co-founder of the skincare brand Rhode, starred in a new campaign for the company's latest products - the Caffeine Reset depuffing cream mask and the Sugarmint Peptide Lip Boost. The campaign was shot in a ski resort, likely Big Sky, Montana, and featured Bieber posing in two different pantless outfits: one with a chunky cream jacket and ski boots, and another in just a fluffy brown fur coat.

Why it matters

Bieber's pantless looks continue to push the boundaries of acceptable fashion, even in unexpected settings like the ski slopes. The campaign also highlights the growing popularity of the "no-pants" trend among celebrities and influencers. Additionally, the launch of Rhode's new skincare products is significant for the brand's continued growth and expansion.

The details

In the first look, Bieber wore a chunky, textured cream jacket zipped all the way up for warmth, but skipped any bottoms, opting instead for ribbed knit cream undies, socks, and gray ski boots. In the second look, Bieber posed in a wooden cabin wearing nothing but a chunky, luxe brown fur coat as a robe, along with cheeky undies, eye patches, and a soon-to-launch limited-edition Rhode headband.

• The Rhode Caffeine Reset and Sugarmint Peptide Lip Boost will be available on the brand's website on February 9, 2026.
• The Peptide Lip Boost will also be available at Sephora on February 26, 2026, and the Caffeine Reset will be available at Sephora on March 26, 2026.

What’s next

Rhode's new products will be available for purchase on the brand's website and at Sephora in the coming weeks, with the Peptide Lip Boost launching on February 26 and the Caffeine Reset launching on March 26.