Amazon's Big Spring Sale Offers Rare 32% Discount on Kindle Colorsoft

This full-color e-reader is at its lowest price ever, matching the Black Friday deal.

Mar. 25, 2026 at 2:42pm

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As part of Amazon's Big Spring Sale, the retailer has dropped the price of the latest version of the Kindle Colorsoft, its first full-color e-reader, back to its lowest price ever. This rare 32% discount matches the device's Black Friday price, and it's likely we won't see a deal like this return until Prime Day this summer.

Why it matters

The Kindle Colorsoft offers a unique reading experience with its full-color e-ink screen, making it ideal for graphic novels and books with photos. This sale provides a rare opportunity for readers to get the latest Kindle model at a significant discount.

The details

The Kindle Colorsoft boasts a compact profile, waterproof build, long-lasting battery life, and space for thousands of books. It also features a more responsive screen and quicker page turns compared to the Paperwhite model. Additionally, the Colorsoft lacks lockscreen ads, which some other Kindles come with and require an additional $20 to remove.

  • Amazon's Big Spring Sale kicked off on March 25, 2026 and runs through March 31, 2026.
  • The Kindle Colorsoft is currently at its lowest price ever, matching the Black Friday discount.

The players

Amazon

The e-commerce giant that is offering the Kindle Colorsoft at a rare 32% discount as part of its Big Spring Sale.

Madison McGee

A commerce editor at Hearst Magazines who has been using a Kindle since 2011 and regularly logs more than 150 books a year on her device.

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What they’re saying

“As someone who's been using an e-reader since 2011 and regularly logs more than 150 books a year on her Kindle, I have years of experience tracking Kindle deals—and I know firsthand that they're only discounted during Amazon's biggest sales.”

— Madison McGee, Lifestyle Editor

“I traded in my Paperwhite for the Colorsoft last year and can genuinely say that it has become one of my most prized possessions. In fact, I never leave the house without it!”

— Madison McGee, Lifestyle Editor

What’s next

It's likely that the Kindle Colorsoft's current 32% discount will not be seen again until Amazon's Prime Day sale this summer.

The takeaway

This rare sale on the Kindle Colorsoft, Amazon's first full-color e-reader, provides a unique opportunity for readers to upgrade their e-book experience with a device that offers enhanced features and performance at a significant discount.