Rolling Stones Tease New 'Secret' Single 'Rough and Twisted'

Mysterious billboards, a website, and coordinated record store locations hint at the band's upcoming 25th studio album.

Apr. 11, 2026 at 3:10pm

Got story updates? Submit your updates here. ›

A bold, abstract composition of jagged, geometric shapes in black, red, and white, conceptually representing the Rolling Stones' new music and their enduring influence in the rock music industry.The Rolling Stones' innovative promotional campaign for their new single and album hints at the band's continued ability to keep fans guessing and engaged.Natchez Today

The Rolling Stones are set to release a new single titled 'Rough and Twisted' on Saturday, April 11, as a 'white label' vinyl exclusive, according to a report in The Times. The song will serve as a preview for the band's yet-untitled 25th studio album, which follows their 2023 release Hackney Diamonds. The Stones have employed a unique promotional strategy, including billboards for a band called the Cockroaches - the same alter ego they used for intimate shows in 1977 - and a website featuring coordinates that lead to record stores throughout the user's country, suggesting the new single may be available for purchase at those locations.

Why it matters

The Rolling Stones are one of the most iconic and influential rock bands of all time, and the release of new music is always highly anticipated by their devoted fanbase. This 'secret' single and upcoming album continue the band's legacy of innovative and genre-defining work, keeping rock music alive and evolving.

The details

The new Rolling Stones single 'Rough and Twisted' will be released on Saturday, April 11, as a 'white label' vinyl exclusive, according to a report in The Times. The song will serve as a preview for the band's 25th studio album, which was produced by Andrew Watt, who also worked on their previous album Hackney Diamonds. The Stones have been promoting the new music through mysterious billboards and a website for a band called the Cockroaches, which was the same alter ego they used for intimate shows in 1977. The Cockroaches website features a clock set to around 1:40pm on April 11, a record encased in a white sleeve, and a cork board with ticket stubs and a postcard from Natchez, Mississippi - a nod to the band's love of Delta blues.

  • The Rolling Stones will release a new single titled 'Rough and Twisted' on Saturday, April 11, 2026.
  • The band's 25th studio album, produced by Andrew Watt, will follow their 2023 release Hackney Diamonds.

The players

The Rolling Stones

One of the most iconic and influential rock bands of all time, known for their genre-defining music and innovative approach to promotion and marketing.

Andrew Watt

The producer who worked with the Rolling Stones on their previous album Hackney Diamonds and is also producing their upcoming 25th studio album.

Got photos? Submit your photos here. ›

What they’re saying

“I can say we did some recording together, but that's all I can say.”

— Andrew Watt, Producer

What’s next

All will be revealed on Saturday, April 11, when the new Rolling Stones single 'Rough and Twisted' is expected to be released.

The takeaway

The Rolling Stones' continued ability to keep their fans guessing and engaged with innovative promotional strategies and the anticipation of new music highlights their enduring influence and relevance in the music industry, even after decades of success.