Mississippi State Adds BankFirst Sponsorship Logos to Dudy Noble Field

The new branding deal will feature the bank's logo on the first and third base lines.

Published on Feb. 7, 2026

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Mississippi State University has announced an expanded multi-year partnership with BankFirst that will place the company's logo on the first and third base lines at Dudy Noble Field, the school's baseball stadium. The NCAA approved legislation for corporate sponsorships on playing fields in 2024, and this marks Mississippi State's first season-long on-field sponsorship deal.

Why it matters

On-field sponsorships have become increasingly common across college athletics as schools seek additional revenue streams. Data shows these sponsorships have significant brand value, with logos being shown over 150 times per game on average. This deal allows Mississippi State to monetize its high-profile baseball venue while providing visibility for BankFirst.

The details

As part of the agreement facilitated by Learfield and Bulldog Sports Properties, BankFirst's logo will be prominently displayed on the first and third base lines at Dudy Noble Field. The bank will also maintain a presence across additional Mississippi State sports, including men's and women's basketball and soccer.

  • The new sponsorship branding will debut when Mississippi State hosts its annual Fan Day on Saturday, February 8, 2026.
  • Mississippi State will begin the Brian O'Connor era as head baseball coach on February 13, 2026 against Hofstra.

The players

Zac Selmon

Mississippi State athletics director.

Moak Griffin

CEO of BankFirst.

Ace Reese

Mississippi State third baseman who earned preseason first team All-SEC honors.

Noah Sullivan

Mississippi State designated hitter/utility player who earned preseason first team All-SEC honors.

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What they’re saying

“Dudy Noble Field is one of the most recognizable and celebrated venues in all of college athletics, and partnerships like this help us continue building momentum and investing in the future of Mississippi State Athletics.”

— Zac Selmon, Mississippi State athletics director (on3.com)

“There's nothing quite like a day at Dudy Noble. It's where generations of families gather, where memories are made, and where Mississippi State baseball brings people together. We're proud to be a part of that experience and to support a program that means so much to communities across Mississippi.”

— Moak Griffin, BankFirst CEO (on3.com)

What’s next

Mississippi State will debut the new BankFirst branding at Dudy Noble Field during the team's Fan Day event on Saturday, February 8, 2026, ahead of the start of the 2026 baseball season.

The takeaway

This sponsorship deal highlights the growing trend of on-field corporate branding in college sports, as schools seek new revenue streams. By partnering with a local bank like BankFirst, Mississippi State is able to monetize its high-profile baseball venue while also providing visibility for the brand within the local community.