Primos Celebrates 50 Years of Hunting Innovation and Conservation

Primos to host special events at NWTF Convention and Sport Show to mark half a century in business

Published on Feb. 10, 2026

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Primos Hunting, a pioneer in game calls and hunting accessories, is celebrating its 50th anniversary in 2026. As part of this milestone, the brand will host a special film premiere and 50th anniversary party at the National Wild Turkey Federation (NWTF) Convention and Sport Show, an event that is also commemorating its 50th year. Primos will showcase new product lines, including the ICON and 1976 call collections, and founder Will Primos will be on hand to sign autographs for fans.

Why it matters

Primos has been a leading innovator in the hunting industry for five decades, shaping the culture and traditions of the sport. Its longstanding partnership with NWTF underscores the brand's commitment to conservation, education, and preserving hunting heritage. This anniversary celebration marks a significant milestone for both Primos and the wider hunting community.

The details

At the NWTF show, Primos will debut a special film celebrating its 50 years of hunting innovation and conservation. The brand will also host a 50th anniversary party and sell limited-edition, numbered calls to commemorate the occasion. Primos will unveil two new call series, the ICON and 1976 collections, showcasing the brand's continued product development and innovation. Founder Will Primos will be in attendance, signing autographs for fans.

  • Primos was founded in 1976.
  • The NWTF Convention and Sport Show takes place from February 12-14, 2026.
  • On Thursday, February 12 at 4 p.m. CT, Primos will debut its 50th anniversary film.
  • From 6 p.m. to 10 p.m. on Friday, February 13, Primos will host its 50th anniversary party.
  • The limited-edition, numbered calls will be available for purchase during the NWTF show.

The players

Primos Hunting

A pioneer in game calls and hunting accessories, and a Revelyst Inc. brand, that is celebrating its 50th anniversary in 2026.

National Wild Turkey Federation (NWTF)

An organization that is also commemorating its 50th year and has a longstanding partnership with Primos focused on conservation, education, and preserving hunting traditions.

Will Primos

The founder of Primos Hunting and a legend in the wild turkey hunting community, who will be a guest of honor at the film debut and anniversary party.

Anthony Foster

The Operations Manager for Primos and a 23-year veteran of the brand.

Revelyst Inc.

The collective of world-class maker brands that Primos Hunting is a part of, designing and manufacturing sports technology and outdoor gear.

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What they’re saying

“Our roots are deep, but our eyes are firmly on the future. This anniversary isn't just about where we've been — it's about where we're going next.”

— Anthony Foster, Operations Manager, Primos Hunting (BusinessWire)

“There are very few brands in hunting that can say they've shaped the culture for 50 years — and even fewer that are just getting started. Our roots are deep, but our eyes are firmly on the future. This anniversary isn't just about where we've been — it's about where we're going next. We're proud of what we've accomplished over the last half-century and just as excited about pushing boundaries to make hunting even better for the next generation.”

— Anthony Foster, Operations Manager, Primos Hunting (BusinessWire)

What’s next

The limited-edition, numbered calls commemorating Primos' 50th anniversary and its partnership with NWTF are expected to sell out quickly during the NWTF show.

The takeaway

Primos Hunting's 50th anniversary celebration at the NWTF Convention and Sport Show highlights the brand's longstanding commitment to innovation, conservation, and preserving the traditions of the hunting community. As it looks to the future, Primos remains focused on developing new products and technologies that will inspire confidence and passion in the next generation of hunters.