St. Louis Financial Planners Asset Management LLC Invests in Salesforce

Firm acquires 10,882 shares of CRM provider's stock worth $2.9 million

Mar. 21, 2026 at 10:39am

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St. Louis Financial Planners Asset Management LLC has acquired a new stake in Salesforce Inc. (NYSE:CRM), purchasing 10,882 shares of the CRM provider's stock valued at approximately $2.9 million during the fourth quarter, according to a recent SEC filing.

Why it matters

This investment by St. Louis Financial Planners Asset Management LLC in Salesforce reflects the firm's confidence in the CRM provider's growth potential. As a top holding, Salesforce now makes up about 1.8% of the firm's portfolio, indicating it is seen as a strategic long-term investment.

The details

According to the SEC filing, St. Louis Financial Planners Asset Management LLC acquired the new stake in Salesforce during the fourth quarter. The 10,882 shares purchased are valued at around $2.9 million, making Salesforce the firm's 26th largest holding.

  • The new stake was acquired during the fourth quarter of the year.

The players

St. Louis Financial Planners Asset Management LLC

A financial planning and asset management firm based in St. Louis, Missouri.

Salesforce Inc.

A global provider of cloud-based customer relationship management (CRM) and enterprise software solutions, headquartered in San Francisco.

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The takeaway

This investment highlights the continued confidence in Salesforce's growth prospects among institutional investors, even as the stock has faced some recent volatility. The firm's decision to make Salesforce a top holding suggests it sees long-term value in the CRM provider's cloud-based offerings and market position.