St. Louis Cardinals Unveil All-You-Can-Eat Concessions Package for $29

New 'Coca-Cola Unlimited' ticket offers unlimited access to ballpark favorites like hot dogs, fries, and soda.

Published on Mar. 2, 2026

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The St. Louis Cardinals are introducing an 'all-you-can-eat' concessions package called 'Coca-Cola Unlimited' starting at $29 per ticket. The package will allow fans unlimited access to popular ballpark foods like hot dogs, french fries, ice cream, and soda until the eighth inning. The team hopes this new offering will help boost attendance, which has declined in recent years despite the Cardinals' consistent status as a top-drawing franchise.

Why it matters

As teams look to lure fans back to the ballpark in the wake of the COVID-19 pandemic, creative concessions deals like the Cardinals' 'Coca-Cola Unlimited' package are becoming more common across Major League Baseball. The Cardinals are hoping this 'loss leader' promotion will drive increased ticket sales and create a more lively atmosphere at Busch Stadium, even as the team's on-field performance has declined in recent seasons.

The details

The 'Coca-Cola Unlimited' package will be available on a game-by-game basis, with seats located in the 'Big Mac Land' section of left field that seats around 500 people. The $29 price is subject to dynamic pricing, meaning it may cost more for high-demand games. The deal includes entrance to the game and unlimited access to concessions, but does not cover alcohol. The team believes the promotion will help attract families and create a new generation of Cardinals fans.

  • The 'Coca-Cola Unlimited' package will be available starting with the 2026 MLB season.

The players

St. Louis Cardinals

A professional baseball team based in St. Louis, Missouri and a member of the National League Central division of Major League Baseball.

Vicki Bryant

The Vice President of Event Services and Merchandising for the St. Louis Cardinals.

Andrew Zimbalist

An Economics professor at Smith College and the author of 'May the Best Team Win: Baseball Economics and Public Policy'.

Willson Contreras

A first baseman who was the Cardinals' best home run hitter in 2025 before being traded to the Boston Red Sox.

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What they’re saying

“As an organization, we are making a concerted effort to improve the fan experience. From the time they purchase a ticket until the time they leave the ballpark, we're looking at every aspect of our operation.”

— Vicki Bryant, Vice President of Event Services and Merchandising, St. Louis Cardinals (nytimes.com)

“No matter what you're buying, people are very cost-conscious. The cost of concessions, the cost of the tickets, and the cost of parking, all of that goes into a decision as to whether 'I want to come to the ballpark.'”

— Vicki Bryant, Vice President of Event Services and Merchandising, St. Louis Cardinals (nytimes.com)

“This is not one of the Cardinals' eras of best performance. There are many, many baseball eras or decades where the Cardinals were one of the leading teams in the National League. They're not now.”

— Andrew Zimbalist, Economics Professor, Smith College (nytimes.com)

What’s next

The Cardinals will monitor fan response and attendance figures to gauge the success of the 'Coca-Cola Unlimited' promotion. If it proves popular, the team may look to expand the offering to more seating sections in future seasons.

The takeaway

In an effort to boost sagging attendance despite the team's recent on-field struggles, the St. Louis Cardinals are getting creative with fan-friendly concessions deals like the new 'Coca-Cola Unlimited' all-you-can-eat package. This type of promotion highlights how teams are working to enhance the overall game-day experience for fans beyond just the action on the field.