Heather Sullivan Joins First Alert 4 KMOV in St. Louis

The consumer reporter and anchor is leaving FOX 26 KRIV in Houston to take on a new role in Missouri.

Published on Feb. 26, 2026

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Heather Sullivan has joined First Alert 4 KMOV in St. Louis, Missouri, as an anchor and consumer reporter. She is leaving her previous role at FOX 26 KRIV in Houston, where she held the same position. Sullivan will be anchoring an hour of news, consumer information, and guest interviews daily, as well as covering stories to help viewers save money, avoid scams, and make their voices heard.

Why it matters

Sullivan's move from Houston to St. Louis represents a significant career advancement, as she takes on a prominent anchor and consumer reporting role at a major network affiliate in a new market. Her expertise in consumer advocacy and investigative journalism is expected to benefit viewers in the St. Louis area.

The details

Heather Sullivan joined FOX 26 KRIV in Houston in February 2020 as the station's consumer reporter, appearing regularly on Houston's Morning Show and across the station's newscasts. Her "Smart Sense" reports focused on helping Houston-area families save money while avoiding scams, rip-offs, and consumer fraud. During her time at KRIV, she also created and hosted two streaming personal finance programs.

  • Heather Sullivan joined FOX 26 KRIV in Houston in February 2020.
  • Sullivan departed FOX 26 KRIV in early February 2026.
  • Sullivan joined First Alert 4 KMOV in St. Louis in February 2026.

The players

Heather Sullivan

An anchor and consumer reporter who is leaving her role at FOX 26 KRIV in Houston to join First Alert 4 KMOV in St. Louis.

FOX 26 KRIV

The Houston, Texas television station where Heather Sullivan previously worked as a consumer reporter and anchor.

First Alert 4 KMOV

The St. Louis, Missouri television station where Heather Sullivan is taking on a new role as an anchor and consumer reporter.

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What they’re saying

“I'm excited to share I'm now an Anchor and Consumer Reporter for First Alert 4 KMOV TV. I will be anchoring an hour of news, consumer information, and guest interviews every day. I'll also be covering stories to help viewers save money, avoid scams, and make their voices heard. And I'll continue to bring all that helpful information to you on air, streaming, and here on social media. Send me your consumer issues and money questions. I've got you covered!”

— Heather Sullivan (mikemcguff.com)

The takeaway

Heather Sullivan's move from Houston to St. Louis represents an exciting career opportunity, as she takes on a prominent anchor and consumer reporting role at a major network affiliate. Her expertise in consumer advocacy and investigative journalism is expected to benefit viewers in the St. Louis area.