K. Hall Studio Acquires Homesick BVG, Expanding Portfolio of Lifestyle and Fragrance Brands

Acquisition adds complementary brand focused on emotionally driven fragrances inspired by place, memory, and connection.

Published on Feb. 12, 2026

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K. Hall Studio, a leading creator of home fragrance and personal care products, has announced the acquisition of Homesick BVG, the parent company of the Homesick® brand. Homesick is known for its fragrances that capture the essence of memory, belonging, and home. The acquisition will allow Homesick to grow while benefiting from K. Hall Studio's operational resources, product development capabilities, and retail reach.

Why it matters

The acquisition represents a strategic move by K. Hall Studio to expand its portfolio of lifestyle and fragrance brands with a complementary brand that has built a strong emotional connection with consumers through its storytelling and scent-focused products. It underscores K. Hall Studio's focus on acquiring brands with engaged communities and long-term growth potential.

The details

Under the terms of the acquisition, Homesick BVG will continue to operate as a distinct brand within the K. Hall Studio family. K. Hall Studio plans to invest in Homesick's future growth, allowing the brand to focus on innovation across home fragrance and adjacent lifestyle categories while benefiting from K. Hall Studio's resources and expertise.

  • The acquisition was announced on February 12, 2026.

The players

K. Hall Studio

A leading creator of thoughtfully designed home fragrance and personal care products.

Homesick BVG

The parent company of the Homesick® brand, known for its emotionally driven fragrances inspired by place, memory, and connection.

Scott P. Miller

President and Chief Executive Officer of K. Hall Studio.

Kyle Widrick

Chairman of WIN Brands Group, which represented Homesick BVG in the transaction.

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What they’re saying

“This acquisition represents a natural evolution for K. Hall Studio. Homesick has built an incredibly strong emotional connection with its customers through storytelling and scent. We are excited to invest in the brand's future while honoring the creativity, authenticity, and community that define Homesick.”

— Scott P. Miller, President and Chief Executive Officer of K. Hall Studio (EINPresswire.com)

“From the beginning, Homesick was built on the belief that scent has the power to connect people to what matters most. K. Hall Studio's acquisition of the brand allows Homesick to grow with intention. Their commitment to quality, design, and long-term brand building makes them the right steward for this next chapter.”

— Kyle Widrick, Chairman of WIN Brands Group (EINPresswire.com)

What’s next

The transaction is expected to close in the coming weeks, allowing K. Hall Studio to begin integrating Homesick into its operations and planning for the brand's future growth.

The takeaway

The acquisition of Homesick by K. Hall Studio represents a strategic move to expand the latter's portfolio of lifestyle and fragrance brands, leveraging Homesick's strong emotional connection with consumers and K. Hall Studio's resources and expertise to drive the brand's future growth.