Shatto Milk Launches World Cup Glasses

Dairy company celebrates 2026 World Cup with limited-edition pint glasses and specialty flavors

Mar. 17, 2026 at 2:52am

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The Shatto Milk Company, a dairy producer in Osborn, Missouri, is launching a line of special "World Cow" pint glasses to celebrate the 2026 FIFA World Cup. The glasses feature a cow wearing a soccer headband and holding a soccer ball, along with the word "GOOOAL" and a playful story about World Cup visitors. Shatto is also releasing nine limited-edition milk flavors representing each of the teams playing and hosting base camps in the Kansas City metro area. The glasses and specialty milks will be available for purchase at the Shatto Milk Country store, select grocery stores, and through home delivery and international shipping.

Why it matters

As one of the most anticipated global sporting events, the 2026 World Cup is expected to drive significant tourism and excitement in the Kansas City region, which is hosting several matches. Shatto's creative World Cup-themed products aim to capitalize on this soccer fever and connect the local dairy brand with the international tournament.

The details

The "World Cow" pint glasses feature a playful cow mascot wearing a soccer headband and holding a soccer ball, along with the word "GOOOAL" and a story about World Cup visitors coming to the region. In addition to the limited-edition glassware, Shatto is releasing nine specialty milk flavors representing each of the teams playing and hosting base camps in the Kansas City metro area.

  • The World Cup pint glasses and specialty milk flavors will be available starting in March 2026, ahead of the tournament kicking off in June.

The players

Shatto Milk Company

A dairy producer based in Osborn, Missouri that is known for its creative, limited-edition products.

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What they’re saying

“We're thrilled to bring a bit of World Cup spirit to the dairy aisle and give our customers a fun way to celebrate the tournament.”

— Mark Shatto, Owner, Shatto Milk Company

What’s next

The World Cup pint glasses and specialty milk flavors will be available for purchase starting in March 2026, ahead of the tournament kicking off in June.

The takeaway

Shatto Milk's World Cup-themed products demonstrate how local businesses can creatively capitalize on major global sporting events to drive excitement and sales, while also connecting with their community.