Ecore Athletic Named Official Flooring Provider of NAIA

New partnership aims to elevate athletic spaces with sustainable, high-performance rubber flooring.

Mar. 31, 2026 at 4:49am

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The National Association of Intercollegiate Athletics (NAIA) has signed a multi-year partnership agreement with Ecore Athletic, naming the company as the official athletic rubber flooring provider for NAIA institutions nationwide. The collaboration will bring Ecore's tailored flooring solutions and sustainability initiatives to support student-athlete experiences, reduce maintenance costs, and enhance athletic facilities across NAIA campuses.

Why it matters

This partnership reflects Ecore's commitment to elevating athletic spaces with durable, high-performance flooring that also supports sustainability goals. For NAIA schools, it provides access to flooring options that can improve safety, reduce long-term costs, and contribute to campus-wide environmental initiatives.

The details

Under the agreement, Ecore Athletic will supply its rubber flooring products and services to NAIA institutions, helping them optimize athletic facilities with solutions designed for safety, performance, and longevity. Ecore's TRUcircularity™ program, a comprehensive take-back and material recovery initiative, will also enable NAIA schools to extend the lifecycle of their athletic surfaces while advancing sustainability efforts.

  • The partnership agreement runs through February 2029.

The players

Ecore Athletic

A provider of performance rubber flooring solutions for athletic and recreational facilities.

National Association of Intercollegiate Athletics (NAIA)

A governing body for small college and university athletics programs in the United States and Canada.

David Sides

Vice President of Strategic Partnerships at Ecore.

Jim Carr

President and CEO of the NAIA.

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What they’re saying

“We are thrilled to partner with the NAIA as its official athletic rubber flooring provider. This partnership aligns with our mission to elevate athletic spaces with flooring that performs at the highest level while supporting sustainability and long-term investment for institutions.”

— David Sides, Vice President of Strategic Partnerships, Ecore

“The NAIA is excited about this new partnership. Ecore will be able to provide NAIA institutions with exceptional flooring options that will help our schools prioritize both student-athlete performance and sustainability.”

— Jim Carr, President and CEO, NAIA

What’s next

The partnership agreement will be in effect until February 2029, during which time Ecore Athletic will work closely with NAIA institutions to implement its high-performance, sustainable flooring solutions across athletic facilities nationwide.

The takeaway

This collaboration between Ecore Athletic and the NAIA demonstrates how innovative, eco-friendly flooring can elevate the student-athlete experience while also supporting the long-term sustainability goals of colleges and universities. By investing in durable, high-quality surfaces, NAIA schools can optimize their athletic facilities for safety, performance, and environmental responsibility.